We’re in the midst of the great Aus­tralian re­sort re­nais­sance: home-grown la­bels lead­ing the world in beachy but re­fined hol­i­day wear. GE­ORGINA SAFE charts our mo­ment in the sun

Harper’s Bazaar (Australia) - - Contents -

The great Aus­tralian re­sort re­nais­sance.

They say life’s a beach, but it’s not un­til I be­gin to make calls for a story about the Aus­tralian re­sort re­nais­sance that I dis­cover that for some women, it re­ally is. Caf­tan de­signer Pippa Holt is hav­ing break­fast in Bali, where in­flu­encer Lindy Ra­mael­lis (for­merly Lindy Klim) is based for much of the year. Jew­eller turned ap­parel de­signer Lucy Folk has just checked out of Posi­tano’s bou­tique bolt­hole Le Sirenuse after host­ing a pool­side pop-up store for her epony­mous brand. St. Agni de­signer Lara Fells is work­ing beach­side in By­ron Bay. Heleena Tra­hanas and Alexan­dra Heard, co-founders of Alex and Tra­hanas, are about to board a plane to Puglia, and Val­iánte founder Julz Valiant is en route from Si­cily to Mon­tauk. Call it the Down Un­der de­signer di­as­pora: there’s a raft of new re­sort brands helmed by our glo­be­trot­ting in­flu­encers, en­trepreneurs and de­sign­ers who are de­vot­ing their lives to chas­ing the sun and craft­ing a new and dis­tinc­tively Aus­tralian vi­sion for va­cay wear along the way.

Re­sort is a sig­nif­i­cant growth cat­e­gory for all in­ter­na­tional de­sign­ers, given our in­creased global mo­bil­ity, which has fuelled year-round de­mand for hol­i­day des­ti­na­tion wear. But it makes sense that Aus­tralians give par­tic­u­larly good re­sort, as we have a propen­sity for sandy feet and ca­sual dress­ing with a re­laxed at­ti­tude to boot.we love in­ter­na­tional travel — is there a na­tion whose peo­ple are will­ing to travel fur­ther and for longer? — and wher­ever there’s a beach or a bar, you’ll prob­a­bly find us there. But thanks to brands such as Ra­mavoy­age,by Rama-el­lis,alex and­tra­hanas,and My Gen­eral Store by Michelle Glew-ross (the wife of co­me­dian and mod­ernist ar­chi­tec­ture buff Tim Ross), that bag is now filled with a more re­strained, re­fined and, ul­ti­mately, wear­able wardrobe than the wild em­bel­lish­ments, lairy prints and skin-bar­ing cuts of the past. Think pared-back sil­hou­ettes, a neu­tral pal­ette, nat­u­ral fi­bres and a more un­der­stated and time­less aes­thetic than the glitzy days of yore. A pool­side pal­ette cleanser, if you like, re­sult­ing in trans-sea­sonal clothes that are equally at home on the streets of Syd­ney as they are worn sip­ping an Aperol spritz in Saint-tropez.

“Back in the day, re­sort dress­ing was about big prints and se­quins, and I’m so not that,” Rama-el­lis says.“i’m very low-key, so I wanted to cre­ate sim­ple, el­e­gant gar­ments you can wear over your bikini in the day­time and then just put a belt on at night-time and be ready

to go out for din­ner.” The model, in­flu­encer and mother of four launched her range of easy wraps and shirt­dresses, but­ton-through A-line skirts and wide-legged jump­suits in De­cem­ber of last year out of a de­sire to bring the elegance of clas­sic 1950s and ’60s women’s tai­lor­ing back into travel wear, and added a pinch of Bianca Jagger in Morocco in the ’70s for good mea­sure. But while Jagger was mer­ci­fully free from so­cial me­dia scru­tiny (prob­a­bly for the best when ca­vort­ing with the Stones), the fre­quency with which peo­ple post now about their hol­i­days on In­sta­gram is help­ing to drive the shift to more so­phis­ti­cated hol­i­day dress­ing as es­poused by Rama-el­lis and the other de­sign­ers in this story. “Ten years ago, if you went on hol­i­day to a trop­i­cal is­land it was al­ways cut-off denim shorts and a tank top, but now it’s just like high fashion be­cause peo­ple are map­ping out their out­fits for so­cial me­dia,” she ar­gues. “The very wealthy have been trav­el­ling to ex­otic places for a long time in a pri­vate way, but now we’re see­ing those places on peo­ple’s In­sta­gram and we’ll go,‘wow,that looks amaz­ing, I want to go there,’ and then, of course, you need the hol­i­day wardrobe for the trip.”

It was the idea of a chic cap­sule travel wardrobe that prompted Heard and Tra­hanas to launch Alex and Tra­hanas in 2017, with a de­but col­lec­tion of Ital­ian linen dresses and Puglian hand­painted ce­ram­ics ti­tled Aper­i­tivo Hour. It’s apt, then, that we meet in Syd­ney over Aperol spritzes and olives the night be­fore the pair flies to Puglia for what they joke is their lat­est “tour de linen and spritz”, this time to shoot their new sum­mer cam­paign in Os­tuni, be­fore trav­el­ling ex­ten­sively through­out south­ern Italy, the re­gion which in­spired them to found their brand. “Travel opens up your mind and in­tro­duces you to new ways and’s in­cred­i­bly in­spir­ing and re­fresh­ing, ”tra­hanas says.after meet­ing while work­ing in mag­a­zines a decade ago, the avid trav­ellers kept in touch via com­ments about each other’s hol­i­day shots on In­sta­gram, and upon re­con­nect­ing IRL de­cided to cre­ate a brand for women who love food, en­ter­tain­ing and travel as much as they do. “Pieces that can take you from day to night on high ro­ta­tion, and loose-fit­ting, so you can en­joy a bowl of pasta and a glass of wine,” Heard says.

For the new col­lec­tion Edi­tion 02: Travel Essen­tials that means trousers in­spired by Ital­ian men’s tai­lor­ing, uni­sex shirts, over­sized dresses and throws, all in aloe vera-in­fused Ital­ian linen im­ported from renowned cloth man­u­fac­turer Sol­biati, an arm of Loro Piana, which is owned by LVMH. In a con­cise pal­ette of white and navy, the col­lec­tion is de­signed to be just right for both sandy shores and city streets. “Our clothes aren’t ex­clu­sively for post-beach wear or a sum­mer hol­i­day, ”tra­hanas says.“they’re de­signed to be core, go-to

“The Aus­tralian de­signer is gen­er­ally ef­fort­less and chic. Each brand is very dif­fer­ent, but all carry this cool Aussie fac­tor.” – El­iz­a­beth von der Goltz

ALEX AND TRA­HANAS Clock­wise from this im­age: an Alex and Tra­hanas Edi­tion 03: Sum­mer look; Edi­tion 03: Sum­mer shirt with Louise Olsen x Alex and Tra­hanas ear­ring; Edi­tion 03: Sum­mer shirt with pants from the Edi­tion 02: Travel Essen­tials col­lec­tion.

RAMA VOY­AGE A look from Rama Voy­age’s sec­ond sea­son.


Looks from the Lucy Folk cruise 2019 col­lec­tion, Et­tore Blues (and left).

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