PRINTS CHARMING

Fin­land’s most fa­mous de­sign house goes for gold

Harper’s Bazaar (Australia) - - The Bazaar -

Marimekko is a Fin­nish de­sign house cel­e­brated world­wide for its orig­i­nal prints and way with colour. Founded in 1951 by a vi­sion­ary woman, Armi Ra­tia, Marimekko was one of the world’s first true life­style brands, com­bin­ing fashion, bags and ac­ces­sories as well as home dec­o­ra­tion into one unique point of view. That Nordic vi­sion was em­braced by the world after Jackie Kennedy bought seven Marimekko dresses at once in 1960, and the brand has gone from strength to strength ever since, with its beloved archival prints reimag­ined in re­cent col­lec­tions that have found a new gen­er­a­tion of fans around the world.

Marimekko’s new­est col­lec­tion takes in­spi­ra­tion from the win­ter land­scapes of ex­otic Lapland, with folk­loric sil­hou­ettes, vivid hues and the bold prints Marimekko is renowned for. Metal­lic colours and rich fab­rics such as velvet and silk im­part a sense of fes­tiv­ity and abun­dance to the ev­ery­day, rein­vig­o­rat­ing the vi­sion that be­gan in 1951 with a con­tem­po­rary twist.

Many of the fab­rics have been printed in Marimekko’s own tex­tile mill in Helsinki, which acts as a cre­ative in­cu­ba­tor for the brand as it ex­pands from fashion into life­style, with soft fur­nish­ings, home­wares fab­rics and ac­ces­sories now among the de­signs that com­prise the Marimekko uni­verse.

1. Marimekko Ri­igu Kis­s­apöllö top, $350; Il­meni­itti Solid pants, $295. 2. Valoa coat dress, $650. 3. Karla bag, $350. 4. Marka Gold leather sneak­ers, $295. 5. Unikko sweater dress, $450. Shop the col­lec­tion at marimekko.com.

From left: Marimekko Ri­igu Kis­s­apöllö top, $350; Livli Kis­s­apöllö skirt, 495. Mi­ija Kor­piku­usi dress, $450; Silvi Kis­s­apöllö scarf, $175.

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