When sleep­wear be­comes day­wear.

Harper’s Bazaar (Australia) - - Contents -

When I went to Bali ear­lier this year for a travel story, I packed my py­ja­mas — and that was it. For four days, I lounged by the pool in li­nen shortie sets, sipped evening well­ness cock­tails in silky print pairs and donned a ki­mono-style en­sem­ble for a trip into town. Sure, py­ja­mas have a nat­u­ral affin­ity with re­sort dress­ing, but Bali was far from my first foray into py­ja­mas as day- or evening­wear. I pulled on a Ro­mance Was Born teal-and-gold ro­coco print set for the Her­mès on the Beach party in 2017, and have since worn all man­ner of PJS to ev­ery­thing from a work din­ner at Syd­ney’s Rock­pool Bar & Grill to a friend’s 40th birth­day party.

Five years ago, the thought of leav­ing the house in my PJS would have filled me with hor­ror, but now I’m happy to do so — and fre­quently.and I’m not alone.the afore­men­tioned Her­mès event was a ver­i­ta­ble py­jama party, with BAZAAR fash­ion di­rec­tor Naomi Smith, Bris­bane de­signer Chelsea De Luca and mag­a­zine ed­i­tor Jess Blanch among the guests who turned up in their PJS. One year later, the trend — which be­gan as a gim­micky street-style mo­ment in­spired by the louche loungewear of the 1920s — shows no signs of slow­ing down. In ad­di­tion to in­ter­na­tional lux­ury py­jama play­ers, there’s now an Aus­tralian PJS posse that in­cludes print, stripe and mono­gram fo­cused brands such as Masini & Ch­ern and Jas­mine and Will, as well as li­nen lovers Deiji Stu­dios and the aptly named In Bed.

“I think py­jama dress­ing has been so widely adopted be­cause it can be equal parts chic and com­fort, ”says Jas­mine and­will founder Jas­mine Lind­say. “we spend eight or more hours a day in our sleep­wear, yet we have tra­di­tion­ally seemed to give it the least amount of con­sid­er­a­tion. But for me, slip­ping into a beau­ti­ful silk robe is the per­fect start to my day and at the end of it, I love throw­ing on my slouchy cash­mere py­jama set and pour­ing a glass of wine.”

Lind­say founded Jas­mine and Will in 2015 out of frus­tra­tion with the lack of stylish py­ja­mas. “I couldn’t find a pair with­out puppy dog prints and bright colours, so I re­searched the in­dus­try

and re­alised there was a gap for clas­sic sleep­wear,” she says. Her de­signs run to $450, but across all price points, the de­signs are French seamed with qual­ity fin­ishes. “We have a com­pli­men­tary mono­gram ser­vice avail­able so you can add your ini­tials to the cuff or pocket for a be­spoke gift or a gift to self,” Lind­say says.

Masini & Ch­ern, which also of­fers a mono­gram­ming ser­vice, was launched in 2013 when founder Ebon­nie Masini was like­wise frus­trated at the py­jama op­tions on of­fer. She couldn’t find any chic sleep­wear that wasn’t out­ra­geously ex­pen­sive. She com­pares the sub­se­quent growth of the cat­e­gory to that of ac­tive wear. “i think py­ja­mas have be­come more pop­u­lar for the same rea­sons ac­tivewear is cur­rently such a big in­dus­try,” Masini says. “peo­ple care a lot about com­fort dress­ing, but they still want to look stylish, and that’s par­tic­u­larly the case for modern women who are busy jug­gling their ca­reers with be­ing a mother, wife, friend and ev­ery­thing else. They want to be able to throw some­thing on in the morn­ing with­out too much thought, but still look and feel great through­out the day and into the evening.”

Masini has cre­ated sleep­wear for ho­tels The Olsen in Mel­bourne andthe John­son in Bris­bane, with the for­mer col­laboration fea­tur­ing frogs by artist John Olsen, and the lat­ter com­pris­ing uni­sex li­nen robes printed with art­work by Michael John­son. “the Olsen range was a sell-out and The John­son robes hang in ev­ery room.the ho­tel en­cour­ages guests to spend their stay swan­ning around in them,” Masini en­thuses. “it’s such a great con­cept and the guests love it.”

The beauty of swan­ning about in py­ja­mas is that they look good on all body types. they de­liver com­fort in spades. they are also highly ver­sa­tile: you can wear the pants with a blouse or t-shirt; a py­jama top is worn as you would a silk shirt, with wide-legged pants or jeans.

But there are a few tricks for car­ry­ing off the trend in style. First, choose py­ja­mas in a heavy silk or li­nen, and look to pip­ing and cuffs for ex­tra fi­nesse. Darker tones such as navy and bur­gundy look more so­phis­ti­cated, as do block colours. wear them belted and with heels for the evening, or try them with slides for day­time. “i love chan­nelling the clas­sic style of Lau­ren Hut­ton with ivory wide-legged silk pants, a but­ton-down blouse and a blazer draped over your shoul­ders,” Lind­say says. Py­ja­mas are also time­less. “Our cus­tomer can pur­chase from us in her twen­ties or in her fifties,” Lind­say says.

Deiji Stu­dios’ stonewashed py­ja­mas are made with li­nen sourced from France and are de­signed to be worn as sep­a­rates: to the

“I be­lieve re­laxed, ef­fort­less dress­ing is an­other layer to the fem­i­nist move­ment hap­pen­ing at the mo­ment.”

– Lib Hut­ton

beach with cut-off denim shorts or as a ca­sual set to an easy week­end brunch.the brand is also known for ki­mono-style shapes in sub­tle pin­stripes or block colours.the la­bel takes a slow-fash­ion ap­proach, re­flect­ing its re­laxed base in By­ron Bay. “we are cre­at­ing pieces that are de­signed to be sta­ple pieces you will keep for­ever,” says Deiji Stu­dios co-founder Juliette Hark­ness.

The li­nen lovers at In Bed tend to agree. Pip Vas­sett launched her li­nen bed­ding brand in 2013 af­ter not be­ing able to find any sheets she loved. Sleep­wear was a log­i­cal ex­ten­sion. “we wanted to cre­ate all the el­e­ments that make for a beau­ti­ful and re­lax­ing sleep and sleep space,” Vas­sett says. “I love that putting on my py­ja­mas in­stantly puts me in a re­laxed mood and sets the tone for wind­ing down. It’s part of a rit­ual of an evening, re­ally.” I men­tion that I packed a cou­ple of pairs of In Bed py­ja­mas for my Bali trip, and Vas­sett says she is also not averse to wear­ing them out­side. “There’s no big flouncy col­lars, no cutesy prints — you can def­i­nitely get away with it as day­wear,” she says.

If you want to em­brace the ul­ti­mate in py­jama dress­ing, add a pair of vel­vet slip­pers. It was Lib Hut­ton’s fi­ancé, will Carter’s ob­ses­sion with ho­tel slip­pers that in­spired the cou­ple to start their brand, Ber­tie. “Will col­lected slip­pers for many years and, to my hor­ror, wore them out in pub­ his credit, this was well be­fore Justin Bieber kicked off the trend,” Hut­ton says with a laugh. “I flipped a pet peeve into a busi­ness idea. I thought, This man needs a stylish slip­per that’s durable and also won’t em­bar­rass me when we’re out and about. I also found that there weren’t many flat shoe op­tions, be­yond a sneaker, that could eas­ily take you from in­side the home to out.”

The Ber­tie slip­per is a modern take on the Prince Al­bert slip­per. Hut­ton wears hers to work ev­ery day with wide-legged black pants and a tai­lored shirt. “I be­lieve that re­laxed, ef­fort­less dress­ing is an­other layer to the fem­i­nist move­ment,” Hut­ton says. “the high heel is of­ten de­scribed as a sym­bol of sex­ual ob­jec­ti­fi­ca­tion of women and we are see­ing a real shift to more free-flow­ing and com­fort­able styles.”

Whether that’s py­ja­mas or slip­pers, there’s also been a break­down of bar­ri­ers in terms of what we wear at home and out. “work-life bal­ance and flex­i­ble work­ing life­styles are in­flu­enc­ing what we wear,” Hut­ton ex­plains. “Women are work­ing from home and duck­ing out for meet­ings and we’re not chang­ing our out­fits. I think it’s a re­ally lib­er­at­ing time.”

And the ul­ti­mate joy of py­jama dress­ing? At the end of the night, all you have to do is sim­ply step out of your shoes — or slip­pers — and hop into bed.

“I couldn’t find a pair with­out puppy dog prints and bright colours ... I re­alised there was a gap for clas­sic sleep­wear.”

– Jas­mine Lind­say

DEIJI STU­DIOS The 01 Sleep­wear set, $249. Right: (from left) The 02 robe, $169; The 01 Sleep­wear set, $249. The O2 robe, $169; dei­jis­tu­

JAS­MINE AND WILL Lara Wor­thing­ton wears the Portofino long py­jama set, $349, and slip­pers, $99; jas­mine­and­

MASINI & CH­ERN Salmon robe, $189. Left: Lon­don Fields py­jama set, $249; masiniand­ch­

LUNA ATE­LIER Marella robe in Prey, $610, from the Es­pi­onage col­lec­tion, luna-ate­

BER­TIE Slip­pers in Hunter Green, $145, berties­lip­

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