ALYX GOR­MAN

Harper’s Bazaar (Australia) - - Contributors -

The writer and ed­i­tor got to the bot­tom of why that dress you briefly looked at is now stalk­ing you all over the in­ter­net in her story “Data is the New Black” (page 82), about how al­go­rithms are chang­ing the way we shop. The most sur­pris­ing thing I learnt about shop­ping on the in­ter­net while writ­ing this story was … “ma­chine learn­ing may be smart, but it’s not as smart as a stylist. A mar­keter I spoke to said it’d take about 15 pur­chases for a brand to be able to pick a great out­fit for you us­ing pro­gram­matic logic. Some­one who knows clothes can do it just by look­ing at you!” When it comes to lux­ury shop­ping on­line, I think

con­sumers are … “look­ing for an ex­pe­ri­ence that feels as sur­pris­ing, seam­less and mag­i­cal as walk­ing into a re­ally great bou­tique IRL”. My last three on­line pur­chases

were … “a green ‘Gabin’ wrap dress by Rouje, a pair of Mansur Gavriel pink slides (half off — thanks, Net-aporter) and a rain­bow cover for my key­board from Ama­zon”. My favourite brands to buy right now are …

“Eve Denim — so ’70s, so easy and so re­fresh­ingly free of un­needed flour­ishes; Ro­mance Was Born — so re­fresh­ingly filled with much-needed flour­ishes; and Hanro lin­gerie, be­cause I de­spise un­der­wire and they make bras that work with­out it.”

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