HE’S THE UL­TI­MATE GOLD COAST SURFER DUDE, DAD AND BUSI­NESS­MAN. MEET THE MAN BEHIND THE SHADES YOU’VE SEEN ON MARGOT ROB­BIE, MAR­I­LYN MANSON AND EVERY­ONE IN BE­TWEEN.

Haven Magazine - - Front Page -

Michael Crawley cer­tainly didn’t plan on be­com­ing the uber busi­ness­man – the de­signer, cre­ative di­rec­tor and owner of VAL­LEY Eye­wear. Had his child­hood dreams come to fruition we would have seen Michael rid­ing waves on the pro­fes­sional was al­ways some­thing I wanted to do, but I’m hor­ri­ble with any mu­si­cal in­stru­ments and I can’t sing to save my­self.” Even though he had to rule out a pro­fes­sional mu­sic ca­reer, Michael hasn’t strayed too far from the rock­star life­style with his business – he’s de­sign­ing the sun­glasses of choice for some pretty fa­mous mu­si­cians. tour man­agers we know, or peo­ple we’ve met in our trav­els,” Michael says. Like the guy Michael grew up with in Port Mac­quarie who put Kanye West onto VAL­LEY Eye­wear. Or Chris Hemsworth, the old friend who used to crash at Michael’s place dur­ing his Home and Away days. Or maybe even Mar­i­lyn Manson, who has been col­lab­o­rat­ing on cus­tom sun­glasses with Michael for so long that the two are now team­ing up to cre­ate a sig­na­ture range. Rolling Stone mag­a­zine. He got me back­stage for one of Manson’s shows and we He also ca­su­ally men­tioned that he popped in to visit Manson dur­ing a trip to the United States – they shared a few drinks, had a chat and Manson played his en­tire new al­bum for Michael. PR agency so the at­ten­tion we get is all from peo­ple who like what we do and our aes­thetic and get in con­tact with us”. So how did this chilled-out Goldy lo­cal come to be the go-to de­signer for Hol­ly­wood’s coolest char­ac­ters? How did he reach the business suc­cess that he en­joys to­day? trav­el­ling the world since I was 16 and have re­ally been self-taught and self-de­pen­dant from a young age – I had to learn how to put food on the ta­ble and fol­low things through on my own.” Michael spent a lot of time in New York in his early 20s, where the punk Quick­sil­ver with his wife and high school sweet­heart, Te­nielle. But when the pair was made re­dun­dant with a one-year-old at home, Michael was forced to de­cide on his next path – the path that would lead him to cre­at­ing VAL­LEY Eye­wear. what it would be like to be com­pletely in con­trol of the cre­ative process, so we put our re­dun­dancy pay to­wards cre­at­ing VAL­LEY,” Michael re­calls. any other eye­wear brand around us – that rep­re­sented high fash­ion and the unique part of the fash­ion world that has un­lim­ited cre­ative abil­ity – whilst also mak­ing a high qual­ity prod­uct.” And he’s done just that. VAL­LEY frames are hand­crafted with qual­ity and longevity in mind and the shapes, colours and ac­cents make for a truly unique prod­uct. Then there are the cam­paigns, which would bet­ter be de­scribed as works of art. So far we’ve seen ‘The Hap­pen­ing’ - a col­lec­tion of spooky snowy stills shot at the aban­doned Com­mu­nist Party

Words: Anas­ta­sia White

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