THE NIGELLA EFFECT
Nigella Lawson famously once said loud restaurant music drowns out the taste of food — and it turns out sound does influence taste.
But research shows it works both ways. For example, you might find yourself ordering paella when you hear Spanish flamenco, or the more you like certain music, the more you’ll like the food.
The emerging field of ‘sonic seasoning’ uses music to accentuate tastes, flavours or textures. Think of sound as the ‘forgotten sense’.
We associate high-pitched sounds with sweetness, and low-pitched ones with a bitter taste — useful on a plane where food loses 30 per cent of its taste.
So, the next time you’re hosting friends for dinner, you might also want to think about the soundtrack you’ll be listening to!