Essendon development queen of chic
THE words ‘‘chic’’ and ‘‘affordable’’ aren’t regularly seen together in real estate, but they are among the most important factors for young buyers. With striking bold architecture and emphasis on urban design, the new Collins & Queen Essendon development is certainly a stylish addition to Melbourne’s inner-north.
‘‘We felt a design aesthetic was missing in the north,’’ developer BPM’s sales and marketing manager Ashley Bramich said.
‘‘Other developers have ridden on the popularity of the area but haven’t put any thought into architecture or design.’’
Priced considerably lower than similar CBD dwellings, the 118-apartment development also ticks the affordability box for those entering the market.
Mr Bramich said Essendon was experiencing a resurgence of younger buyers earning a good income and ready to buy property, but highly concerned with style.
The $50 million development, on the corner of Collins and Queens streets, features three ultra-modern street frontages and a mix of stylish one-, two- and three-bedroom apartments.
Mr Bramich said the design drew inspiration from two of Melbourne’s most fashionable restaurants: Chin Chin and Golden Fields.
Aesthetics from the two eateries have been incorporated as white subway-style tiling and feature pendant lights.
With 50 per cent already sold, Mr Bramich said the development was not only proving popular for young buyers, but downsizers and parents investing for their children.
‘‘In Essendon you’re buying into a well-entrenched blue-chip suburb with high median prices, it’s a great investment,’’ he said.