Essendon de­vel­op­ment queen of chic

Herald Sun - Property - - FRONT PAGE - Kirsten Robb

THE words ‘‘chic’’ and ‘‘af­ford­able’’ aren’t reg­u­larly seen to­gether in real es­tate, but they are among the most im­por­tant fac­tors for young buy­ers. With strik­ing bold ar­chi­tec­ture and em­pha­sis on ur­ban de­sign, the new Collins & Queen Essendon de­vel­op­ment is cer­tainly a stylish ad­di­tion to Melbourne’s in­ner-north.

‘‘We felt a de­sign aes­thetic was miss­ing in the north,’’ de­vel­oper BPM’s sales and mar­ket­ing man­ager Ash­ley Bramich said.

‘‘Other de­vel­op­ers have rid­den on the pop­u­lar­ity of the area but haven’t put any thought into ar­chi­tec­ture or de­sign.’’

Priced con­sid­er­ably lower than sim­i­lar CBD dwellings, the 118-apart­ment de­vel­op­ment also ticks the af­ford­abil­ity box for those en­ter­ing the mar­ket.

Mr Bramich said Essendon was ex­pe­ri­enc­ing a resur­gence of younger buy­ers earn­ing a good in­come and ready to buy prop­erty, but highly con­cerned with style.

The $50 mil­lion de­vel­op­ment, on the cor­ner of Collins and Queens streets, fea­tures three ul­tra-mod­ern street frontages and a mix of stylish one-, two- and three-bed­room apart­ments.

Mr Bramich said the de­sign drew in­spi­ra­tion from two of Melbourne’s most fash­ion­able restau­rants: Chin Chin and Golden Fields.

Aes­thet­ics from the two eater­ies have been in­cor­po­rated as white sub­way-style tiling and fea­ture pen­dant lights.

With 50 per cent al­ready sold, Mr Bramich said the de­vel­op­ment was not only prov­ing pop­u­lar for young buy­ers, but down­siz­ers and par­ents in­vest­ing for their chil­dren.

‘‘In Essendon you’re buy­ing into a well-en­trenched blue-chip sub­urb with high me­dian prices, it’s a great in­vest­ment,’’ he said.

Price range

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.