IT’S certainly not the kind of family photo you’d find on my mantelpiece.
I mean, I can’t say I have ever lain seductively on my mother’s lap, bosom heaving out of my designer blouse, while we both gazed longingly into the lens.
Nor, for that matter, have I ever wandered in a field in thigh-high boots with any of my offspring while they clutched their $3000 handbag.
This is the latest image of maternal love proffered to us by Kardashian HQ.
Design house Fendi have hired three generations of Kardashian gals, matriarch
KRIS, 62, her daughter KIM, 37, and granddaughter, NORTH
WEST, 5, to front its latest campaign.
The ad celebrates the 10th anniversary of its Peekaboo bag. It also marks little North’s first foray into the world of fashion modelling. With Kimmy K and KANYE
WEST for parents, the child is no stranger to high fashion. She often accompanies her parents to fashion shows, including her dad’s ghastly attempts at creating couture. She is also regularly snapped in mini-me versions of Kim’s expensive designer clothing.
And the tot’s own wardrobe includes outfits by Balmain, Givenchy and Roberto Cavalli, which she co-ordinates with handbags by Louis Vuitton and, of course, Fendi.
It’s a wardrobe most grown women would never be able to afford. But that doesn’t necessarily make North lucky.
After all, what kid genuinely likes this stuff? Most children North’s age get excited about a Paw Patrol backpack, not a Fendi purse. They want the most garishly coloured, synthetic costumes you can find at Kmart, not a handcrafted leather jacket.
Children should be wearing clothes so they can run, jump and climb in comfort, not make Vogue’s best-dressed list. I don’t care how many celebrity kids totter about in haute couture, it is a waste of money to spend thousands of dollars on clothing that a child will grow out of within months and have no appreciation for.
Kimmy K says the Fendi Peekaboo is “a classic bag that you can wear no matter the occasion or season”.
Well, don’t let me near it. My bag — like the car — ends up filled with pens without lids, the kids’ half-eaten muesli bars and an infuriating selection of Panadol packets, Band-Aids and old receipts.
I’m sure the folk at Fendi thought the Kardashians were the perfect people to flog their overpriced gear to the masses.
But there’s a big difference between spending $50 on a bottle of Kim’s perfume and thousands on a bag for a child.
The very idea, like the ridiculous photographs in the ad campaign itself, is totally unrealistic.
Kim Kardashian with daughter North West, who features with mum and grandma Kris (top right) in the clan’s latest ad campaign.