Herald Sun - - NEWS -

IT’S cer­tainly not the kind of fam­ily photo you’d find on my man­tel­piece.

I mean, I can’t say I have ever lain se­duc­tively on my mother’s lap, bo­som heav­ing out of my de­signer blouse, while we both gazed long­ingly into the lens.

Nor, for that mat­ter, have I ever wan­dered in a field in thigh-high boots with any of my off­spring while they clutched their $3000 hand­bag.

This is the lat­est im­age of ma­ter­nal love prof­fered to us by Kar­dashian HQ.

De­sign house Fendi have hired three gen­er­a­tions of Kar­dashian gals, ma­tri­arch

KRIS, 62, her daugh­ter KIM, 37, and grand­daugh­ter, NORTH

WEST, 5, to front its lat­est cam­paign.

The ad cel­e­brates the 10th an­niver­sary of its Peek­a­boo bag. It also marks lit­tle North’s first foray into the world of fash­ion mod­el­ling. With Kimmy K and KANYE

WEST for par­ents, the child is no stranger to high fash­ion. She of­ten ac­com­pa­nies her par­ents to fash­ion shows, in­clud­ing her dad’s ghastly at­tempts at cre­at­ing cou­ture. She is also reg­u­larly snapped in mini-me ver­sions of Kim’s ex­pen­sive de­signer cloth­ing.

And the tot’s own wardrobe in­cludes out­fits by Bal­main, Givenchy and Roberto Cavalli, which she co-or­di­nates with hand­bags by Louis Vuitton and, of course, Fendi.

It’s a wardrobe most grown women would never be able to af­ford. But that doesn’t nec­es­sar­ily make North lucky.

Af­ter all, what kid genuinely likes this stuff? Most chil­dren North’s age get ex­cited about a Paw Pa­trol back­pack, not a Fendi purse. They want the most gar­ishly coloured, syn­thetic cos­tumes you can find at Kmart, not a hand­crafted leather jacket.

Chil­dren should be wear­ing clothes so they can run, jump and climb in com­fort, not make Vogue’s best-dressed list. I don’t care how many celebrity kids tot­ter about in haute cou­ture, it is a waste of money to spend thou­sands of dol­lars on cloth­ing that a child will grow out of within months and have no ap­pre­ci­a­tion for.

Kimmy K says the Fendi Peek­a­boo is “a clas­sic bag that you can wear no mat­ter the oc­ca­sion or sea­son”.

Well, don’t let me near it. My bag — like the car — ends up filled with pens with­out lids, the kids’ half-eaten muesli bars and an in­fu­ri­at­ing se­lec­tion of Panadol pack­ets, Band-Aids and old re­ceipts.

I’m sure the folk at Fendi thought the Kar­dashi­ans were the per­fect peo­ple to flog their over­priced gear to the masses.

But there’s a big dif­fer­ence be­tween spend­ing $50 on a bot­tle of Kim’s per­fume and thou­sands on a bag for a child.

The very idea, like the ridicu­lous pho­to­graphs in the ad cam­paign it­self, is to­tally un­re­al­is­tic.

Kim Kar­dashian with daugh­ter North West, who fea­tures with mum and grandma Kris (top right) in the clan’s lat­est ad cam­paign.

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