Send­ing Kookai PR into over­drive

Herald Sun - - NEWS -

THE PR ma­chine is revving up to recre­ate the im­age of Kookai fash­ion queen DANIELLE VAGNER.

Word on the street is that Vagner is look­ing to open an or­phan­age over­seas for un­der­priv­i­leged chil­dren.

The Toorak so­cialite and co­founder of the $100 mil­lion cloth­ing brand (pic­tured right) has a PR team hard at it re­build­ing her “look” af­ter her em­bar­rass­ing drinkdriv­ing es­capades ear­lier this year.

In June, the 53year-old Vagner was filmed nav­i­gat­ing her man­gled lux­ury 4WD Range Rover down an al­ley­way as po­lice chased on foot.

Vagner was be­hind the wheel when she smashed into the front of a South Yarra home on a Tues­day af­ter­noon. Given she faces five years in the clink, an or­phan­age might be just the get-out-of-jail card she needs. Page 13 spoke with Vagner, who praised our in­ter­est in her story, but said she was over­seas and could not com­ment. Hands-on build­ing the or­phan­age? The more cyn­i­cal (who us?) might sug­gest the wheels are in mo­tion for a care­fully spun TV news story to co­in­cide with her ap­pear­ance in Mel­bourne Mag­is­trates’ Court next week.

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