Woolies Christ­mas cheer

Herald Sun - - NEWS - JOHN DAGGE

WOOL­WORTHS has beaten key ri­val Coles over the cru­cial Christ­mas trad­ing pe­riod for the third year in a row, ac­cord­ing to a new anal­y­sis.

And the lure of pro­mo­tions such as Coles Lit­tle Shop is be­gin­ning to wane among shop­pers, a re­port by in­vest­ment bank Mor­gan Stan­ley says.

Like-for-like sales at Wool­worths are es­ti­mated to have grown by 3 per cent for the three months end­ing De­cem­ber, the bank said in a note to clients.

Coles could only man­age a 2 per cent rise, the note said.

The like-for-like mea­sure is a closely watched in­dus­try met­ric which ad­justs sales for stores open­ing and clos­ing.

Coles brought back Lit­tle Shop for Christ­mas.

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