VIOLET IN VOGUE FOR 2019
HAIR trends are having a purple moment, with Lady Gaga becoming the poster girl for the popular look.
In the days following the singer’s bold hairstyle at the Golden Globes, searches for “lilac hair” on social media search engine Pinterest rose more than 1000 per cent, with fashion forecasters predicting purple manes to be popular in 2019.
Yesterday, pop star Nicki Minaj was pictured leaving Melbourne airport with the look, a day after performing at FOMO Festival at Flemington Racecourse.
Rita Marcon, director of education with Goldwell and KMS, says the trend is an extension of last year’s popular violet hue.
“Ultra violet was the 2018 Pantone Colour of the Year, everyone wants it,” she said.
“It’s feminine, soft and unlike some colour trends, it doesn’t have to be a lasting commitment as it will always fade to a cool blonde tone and you can apply the colour to different depths.”
Colour technician Larissa Bresnehan agrees that its versatility means purple hair can still be appropriate for the workplace.
“I love the combination of natural tones and softer pastels. Lilac doesn’t always need to be bright and bold,” she said.
“It can be a softer and dustier tone or a more grungy result, depending on what shades you use.”
At-home treatments allow fashionistas to change their hair more frequently.
Model Maya King, from Duval Agency, tries the new trend with Shibui Salon senior stylist Emily Olsson.