The rise of the make-up world


Highfields' Own - - Contents - BY CLARE STAND­FAST

I f you scroll through Face­book for five min­utes, chances are you’ll stum­ble across a make-up tu­to­rial, prod­uct or some kind of post about it.

Gone are the days when ‘dolling your­self up’ was just a lit­tle mas­cara and a bit of pow­der.

Now, there’s con­tour­ing, high­light­ing, colour cor­rect­ing, prim­ing and ev­ery colour pal­ette un­der the sun. So, how did this come to be? “The in­ter­net helps show off heaps of new trends,” says High­fields make-up artist Tegan Rad­ford of Tegan Rad­ford Beauty.

“In my opin­ion, social media, Youtube, the pop­u­lar­ity of celebrity reality TV and the ease of pur­chas­ing make-up on­line have all con­trib­uted to the growth of the make-up in­dus­try.

“I also be­lieve that a lot of peo­ple now want the free­dom and flex­i­bil­ity to work for them­selves and the cre­ative, fun na­ture of make-up artistry makes it a very de­sir­able ca­reer choice.”

A lot of women say they wouldn’t have had their make-up pro­fes­sion­ally done 10 years ago for any­thing other than their wed­ding, and now it’s a com­mon oc­cur­rence for women to get the ex­pert touch for reg­u­lar events.

Tegan be­lieves that social media and Youtube has a lot to do with this.

“I often see some in­cred­i­ble be­fore and af­ters that re­ally high­light what can be achieved with make-up,” she says.

“Not only that, some women want to look amaz­ing for a spe­cial oc­ca­sion but don’t know where to start, or sim­ply don’t have the prod­ucts and would pre­fer to have a pro­fes­sional do it.

“It’s a spe­cial treat for a lot of women and they find it very re­lax­ing hav­ing their make-up done by some­one else.”

Toowoomba make-up artist Ten­nielle Cop­son agrees.

“Make-up is a way to cre­atively ex­press one­self,” she says.

“In daily life you might be re­stricted by uni­form, but it’s a lit­tle way to add colour and per­son­al­ity.

“Along­side this, it’s a con­fi­dence builder.”

Nikkie De Jager of Nikkie tu­to­ri­als has be­come a world­wide beauty phe­nom­e­non from Youtube, clock­ing up 7.5 mil­lion fol­low­ers on her chan­nel.

Her rise to in­ter­na­tional fame started from film­ing her first make-up tu­to­rial on a dig­i­tal cam­era in a card­board box.

While Nikkie did re­ceive some train­ing af­ter be­com­ing a Youtube sen­sa­tion, she has worked on mag­a­zine spreads, beauty col­umns, and is now a free­lance hair and make-up artist.

There are no for­mal qual­i­fi­ca­tions re­quired to be a free­lance make-up artist.

“A cer­ti­fi­ca­tion is highly rec­om­mended,” Tegan says.

“This may not be true for other, spe­cialised, ar­eas of make-up and some em­ploy­ers may ask for spe­cific qual­i­fi­ca­tions.

“For free­lance make-up artistry, a good make-up course will help im­mensely as you will learn to work with dif­fer­ent eye shapes, skin types, kit hy­giene and ba­sic busi­ness fun­da­men­tals.”

The rise in the imag­i­na­tive, artis­tic and cre­ative side of make-up artistry has added va­ri­ety to the mix of nat­u­ral looks that women wear on a day-to-day ba­sis, and, as such, has widened the mar­ket.

“The imag­i­na­tive side of make-up has al­ways been there but the likes of In­sta­gram and Youtube have taken things to an­other level,” Tegan says.

“Make-up has be­come a cre­ative out­let for a lot of peo­ple – you can be as wild and won­der­fully cre­ative as you like – in fact, the more imag­i­na­tive the bet­ter.

“How­ever, the nat­u­ral look still holds strong; thick nat­u­ral eye­brows, bright un­der eyes and flaw­less glow­ing skin is a very com­mon look found in mag­a­zines.”

With the artis­tic and cre­ative rise of make-up artistry firmly planted, col­lab­o­ra­tion with other cre­atives is de­vel­op­ing.

Pho­tog­ra­phers, de­sign­ers, art di­rec­tors, mod­els and other beauty spe­cial­ists are con­stantly work­ing to­gether to cre­ate the per­fect look – and it’s not easy.

“It’s usu­ally a col­lab­o­ra­tive process and de­pends on the na­ture of the brief and who is de­liv­er­ing it,” Tegan says.

“If it’s the de­signer, I will work in con­tact to get a feel for their col­lec­tion.

“I usu­ally work very closely with the hair stylists as the hair and make-up com­bined re­ally need to tie to­gether.”

Tegan finds the best thing about make-up is the con­fi­dence it gives peo­ple.

“As an as­pir­ing make-up artist start­ing their own busi­ness and gain­ing in­de­pen­dence, or as a client who leaves feel­ing like mil­lion dol­lars, it gives peo­ple so much con­fi­dence,” she says.

Some women want to look amaz­ing for a spe­cial oc­ca­sion but don’t know where to start, or sim­ply don’t have the prod­ucts and would pre­fer to have a pro­fes­sional do it.” - TEGAN RAD­FORD

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