Stel­lar SER­VICE

Meet Ka­t­rina Lynn, of Sonny and Kat Pho­tog­ra­phy, a lo­cal with a pas­sion for cap­tur­ing memories

Highfields' Own - - Contents -

WHAT DO YOU THINK MAKES STEL­LAR SER­VICE?

LIS­TEN­ING to your clients and get­ting to know them on a gen­uine level. Many busi­nesses be­lieve they know what their cus­tomer wants and form as­sump­tions, which can jeop­ar­dise the cus­tomer ex­pe­ri­ence. Un­der­stand­ing the “why” is very im­por­tant — why have they con­tacted you? Why is this im­por­tant?

HOW LONG HAVE YOU BEEN IN THIS IN­DUS­TRY?

I have been in cus­tomer ser­vice roles all my work­ing life and have a back­ground in graphic de­sign. Over the past 20 years my pas­sion for pho­tog­ra­phy has blos­somed. It is in the last 10 years that Sonny and I de­cided to fo­cus on pho­tog­ra­phy and take it to the next level.

ARE YOU A DAR­LING DOWNS OR HIGH­FIELDS LO­CAL?

We have been High­fields lo­cals since 2010, how­ever I know you have to be here for 20 years be­fore be­ing con­sid­ered a lo­cal. We have no in­ten­tion of mov­ing, even though we have lived in many of Aus­tralia’s beau­ti­ful cities. It is a per­fect cli­mate for our gar­den­ing and the com­mu­nity spirit is just amaz­ing.

HOW OLD IS THE BUSI­NESS?

While we have been in busi­ness for over 10 years, it is only in the last three to four years have we changed fo­cus to purely the pho­tog­ra­phy.

WHAT DO YOU PRIDE YOUR­SELF ON?

We pride our­selves on tak­ing the time to con­nect with our clients. We un­der­stand time is money, how­ever there is so much value in shar­ing a cof­fee with a prospec­tive client so they can gauge if our char­ac­ters will com­ple­ment theirs. Busi­nesses who rely on price point will not last as there is al­ways some­one who is will­ing to de­value their skills for the money. Client ex­pe­ri­ences are the key.

WHAT DO YOU AT­TRIBUTE YOUR SUC­CESS TO?

I be­lieve it is our in­di­vid­ual char­ac­ters and trans­parency we project with our clients. Ob­vi­ously, it is also the cre­ation of a fam­ily’s heir­loom, whether it be the first at the wed­ding or con­tin­u­ing a fam­ily tra­di­tion with por­traits. Also it is my strong cus­tomer-cen­tric val­ues and help­ing busi­nesses reach their po­ten­tial through prod­uct pho­tog­ra­phy.

WHAT’S IN THE FU­TURE FOR YOUR BUSI­NESS?

We want to project our­selves into the more cre­ative area of pho­tog­ra­phy. We hope to gain the trust of our clients to cre­ate art pieces rather than pro­vide nu­mer­ous copies of pho­tos that may sit in their draw­ers at risk of cor­rup­tion or loss. Re­cently we in­creased our ca­pac­ity and pur­chased a range of qual­ity stu­dio light­ing to help in this area.

As we are build­ing a strong net­work and gain­ing col­lab­o­ra­tive part­ners, we hope we can con­nect other small lo­cal busi­nesses to ben­e­fit from our ac­tiv­i­ties. The pho­tog­ra­phy in­dus­try is a hard one to be suc­cess­ful in. It is a jour­ney of con­tin­u­ous learn­ing. We pride our­selves on work­ing with other pho­tog­ra­phers and shar­ing ideas.

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