Meet Katrina Lynn, of Sonny and Kat Photography, a local with a passion for capturing memories
WHAT DO YOU THINK MAKES STELLAR SERVICE?
LISTENING to your clients and getting to know them on a genuine level. Many businesses believe they know what their customer wants and form assumptions, which can jeopardise the customer experience. Understanding the “why” is very important — why have they contacted you? Why is this important?
HOW LONG HAVE YOU BEEN IN THIS INDUSTRY?
I have been in customer service roles all my working life and have a background in graphic design. Over the past 20 years my passion for photography has blossomed. It is in the last 10 years that Sonny and I decided to focus on photography and take it to the next level.
ARE YOU A DARLING DOWNS OR HIGHFIELDS LOCAL?
We have been Highfields locals since 2010, however I know you have to be here for 20 years before being considered a local. We have no intention of moving, even though we have lived in many of Australia’s beautiful cities. It is a perfect climate for our gardening and the community spirit is just amazing.
HOW OLD IS THE BUSINESS?
While we have been in business for over 10 years, it is only in the last three to four years have we changed focus to purely the photography.
WHAT DO YOU PRIDE YOURSELF ON?
We pride ourselves on taking the time to connect with our clients. We understand time is money, however there is so much value in sharing a coffee with a prospective client so they can gauge if our characters will complement theirs. Businesses who rely on price point will not last as there is always someone who is willing to devalue their skills for the money. Client experiences are the key.
WHAT DO YOU ATTRIBUTE YOUR SUCCESS TO?
I believe it is our individual characters and transparency we project with our clients. Obviously, it is also the creation of a family’s heirloom, whether it be the first at the wedding or continuing a family tradition with portraits. Also it is my strong customer-centric values and helping businesses reach their potential through product photography.
WHAT’S IN THE FUTURE FOR YOUR BUSINESS?
We want to project ourselves into the more creative area of photography. We hope to gain the trust of our clients to create art pieces rather than provide numerous copies of photos that may sit in their drawers at risk of corruption or loss. Recently we increased our capacity and purchased a range of quality studio lighting to help in this area.
As we are building a strong network and gaining collaborative partners, we hope we can connect other small local businesses to benefit from our activities. The photography industry is a hard one to be successful in. It is a journey of continuous learning. We pride ourselves on working with other photographers and sharing ideas.