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Busi­nesses pro­vid­ing es­sen­tial ser­vices, prod­ucts, and en­ter­tain­ment in the Hawkes­bury are the tar­get of a re­newed NSW Gov­ern­ment push to en­tice more busi­nesses to join the Se­niors Card pro­gramme.

MEM­BER FOR HAWKES­BURY Do­minic Per­rot­tet said the num­ber of par­tic­i­pat­ing busi­nesses of­fer­ing dis­counts to Se­niors Card hold­ers has more than tripled since 2015.

“It’s so im­por­tant that we con­tinue to do every­thing we can to put down­ward pres­sure on the cost of liv­ing, and the Se­niors Card pro­gramme has en­abled older peo­ple in our com­mu­nity to do more for less,” Mr Per­rot­tet said.

Ev­ery­day liv­ing dis­counts range from en­ergy and phone bills, ed­u­ca­tion cour­ses, travel in­sur­ance, ac­com­mo­da­tion, through to dis­counts at lo­cal cafés, gyms, hair­dressers and me­chan­ics.

“Se­niors are al­ready en­joy­ing sav­ings from big brands like Wool­worths, AGL and Tel­stra, but I am call­ing on lo­cal re­tail­ers in the Hawkes­bury to get on board.”

In 2015 the Lib­er­als and Na­tion­als Gov­ern­ment com­mit­ted to ex­pand­ing the NSW Se­niors Card pro­gramme and since that time has in­creased the num­ber of busi­nesses from 1,600 to more than 5,700, while adding more than 250,000 new mem­bers.

Min­is­ter for Age­ing Tanya Davies said the con­certed ef­fort over re­cent years to grow the NSW Se­niors Card has brought un­prece­dented dis­counts to the State’s age­ing pop­u­la­tion and helped busi­nesses grow their cus­tomer base.

“Busi­ness own­ers are catch­ing on and real­is­ing the ben­e­fits of of­fer­ing a NSW Se­niors Card dis­count are two-fold – en­tic­ing new loyal cus­tomers and giv­ing back to their com­mu­ni­ties,” Mrs Davies said.

“At a time when the cost of liv­ing is ris­ing and much of our age­ing pop­u­la­tion is liv­ing on a fixed in­come, we need to find in­no­va­tive ways to help se­niors make ev­ery dol­lar count.”

Busi­nesses who sign up by No­vem­ber 9 this year will have the chance to win a $10,000 NSW Se­niors Card ad­ver­tis­ing pack­age, and mem­bers who nom­i­nate a busi­ness to join will go into a draw to win one of three $500 Visa gift cards.

A re­cent sur­vey of 35,000 Se­niors Card mem­bers re­vealed NSW se­niors are more likely to try a new busi­ness if it of­fers a Se­niors Card dis­count and al­most 70 per cent of se­niors would re­turn to a busi­ness if they of­fered a Se­niors Card dis­count.

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