I LOVE LINEN

EVER WONDERED HOW THE BEAUTIFUL IMAGES YOU SEE IN HB COME TO BE? WITH MUSTARD SET TO BE ONE OF THE BIGGEST COLOURS OF THE SEASON, WE GO BEHIND THE SCENES WITH I LOVE LINEN AS THEY SHOOT AND STYLE THE RANGE’S NEWEST CUSTOM COLOUR

THE BRIEF

“We shot with Jessie Prince, a Byron Bay local whom we have shot with several times now. The brief was to keep things very minimal, as the room itself was the perfect backdrop with its crisp white tones and striking marble floor.”

HOW TO LOOK AFTER YOUR LINEN

• Use a liquid detergent on a gentle cycle. While you can tumble-dry the fabric, line drying in the shade is best as it is less heat-intensive to the fibres.

• As much as your new linen sheets become your favourite set, take care to rotate them in your linen cupboard and opt for gentle washing methods on your fitted sheets.

• Linen doesn’t need to be ironed. It looks beautiful with a rumpled effect, creating a unique look that other fabrics can’t achieve. Prices from $305/single sheet set, visit ilovelinen.com.au

THE LOCATION

“We chose to shoot at Byron Bay’s iconic [boutique hotel] Rae’s on Wategos because the style of the architecture and interiors matched perfectly to the look we hoped to achieve,” says creative director Lauren Roe.

THE COLOUR

“The shade is a true classic; rich and warm with the faintest hint of an earthy brown.”

THE DETAILS

“After sampling five different shade variations over the past seven months, we finally landed on the mustard colour of our dreams. It’s woven from long-staple French flax linen, and is stonewashed for a beautiful, soft hand feel.”

“THIS mustard REALLY POPS IN ANY BEDROOM, AND LOOKS ESPECIALLY BEAUTIFUL CONTRASTED WITH charcoals whites. DEEP AND FRESH WE STYLED IT WITH OUR EVER-POPULAR INKY CHARCOAL STRIPES classic AND WHITE LINEN” - Lauren