Be­hind the scenes Take a look in­side Syd­ney florist Poho Flow­ers

TAKE A LOOK IN­SIDE ONE OF SYD­NEY’S MOST SOUGHT-AF­TER FLORISTS

Home Beautiful - - CONTENTS - WORDS HOLLY BYRNE PHO­TOG­RA­PHY CATH MUS­CAT STYLING JOHN MANGILA

AF­TER FOUR YEARS at the helm of Poho Flow­ers, and with events such as Myer’s Spring Sum­mer Run­way un­der their belt, own­ers Ed West and Dan Scala’s work has gained a rep­u­ta­tion for be­ing con­tem­po­rary, asym­met­ri­cal and in high de­mand. HB sat down with the creative duo to learn a lit­tle more about the story be­hind one of Syd­ney’s most ad­mired flower shops.

own­ing it

“We’re grow­ing some­thing here that’s us, and that has our stamp on it,” says Dan, ad­mit­ting it took some time to find and fi­nesse their sig­na­ture style. To­day, their reper­toire in­cludes ev­ery­thing from sweet bou­quets that fill their shopfront to large-scale in­stalls lin­ing fash­ion run­ways.

the his­tory

The pair is Poho’s third gen­er­a­tion of own­ers. The busi­ness it­self has been around for al­most 15 years, mak­ing it a lo­cal in­sti­tu­tion. “I started com­ing here as a cus­tomer. I was shop­ping here weekly, so that was my first foray into floristry,” says Ed, who owned a florist shop be­fore this one, learn­ing on the job.

sea­sonal tips

Host­ing the fam­ily Christ­mas this year? “Keep the flow­ers sim­ple,” sug­gests Ed. “From a tex­tu­ral and longevity point of view, na­tives really em­body an Aus­tralian Christ­mas – and don’t for­get the fo­liage.”

“OUR IS A MORE REFINED aes­thetic”~ Ed West

Own­ers Ed West (far left) and Dan Scala wel­com­ing shop­pers in the door of Poho’s sky blue fa­cade.

Visit: Poho Flow­ers, Shop 2, 117 Ma­cleay St, Potts Point, NSW. poho.com.au.

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