5 MINUTES WITH: Anton Assaad
AFTER OPENING A NEW SYDNEY STORE, ANTON ASSAAD, FOUNDER OF GREAT DANE FURNITURE, SHARES HIS BIGGEST ACHIEVEMENTS AND INSPIRATION
What makes Scandinavian design so timeless?
It’s not about a trend or idea, it’s about an understanding of how we live, what makes us feel good and, in an age when we are bombarded with fast-moving information, it’s good to know some things just exist.
Do you have a favourite item of furniture?
The ‘Johansen’ dining table (pictured above) – I love watching clients discover the beauty of it and seeing how their faces change when they feel the subtle curved edge. The table’s design is a reflection of the designer, Mads Johansen’s, personality, integrity, warmth and subtlety.
In your 10 years with Great Dane, what are you most proud to have achieved?
What I love most is when clients come in with their nowadult children explaining that the chair they grew up with was from Great Dane and that’s why they are back.
What can we expect from Great Dane in 2019?
Who knows. We’re always working on new pieces for our in-house designed ‘Klassik’ range, however in saying that, it’s never a rushed or haphazard process. For instance, we spent two years developing our leather partnership with Tarnsjo. Like all good things, we have to be patient, as we always have to get it 100 per cent right.
What inspires you?
We find great inspiration at events like the Stockholm Furniture Fair, but we watch the trends very carefully. We’re always mindful that first and foremost we are selling life-long products, not fashion.