5 MIN­UTES WITH: An­ton As­saad

AF­TER OPEN­ING A NEW SYD­NEY STORE, AN­TON AS­SAAD, FOUNDER OF GREAT DANE FUR­NI­TURE, SHARES HIS BIG­GEST ACHIEVE­MENTS AND IN­SPI­RA­TION

Home Beautiful - - THE EDIT -

What makes Scan­di­na­vian de­sign so time­less?

It’s not about a trend or idea, it’s about an un­der­stand­ing of how we live, what makes us feel good and, in an age when we are bom­barded with fast-mov­ing in­for­ma­tion, it’s good to know some things just ex­ist.

Do you have a favourite item of fur­ni­ture?

The ‘Jo­hansen’ din­ing ta­ble (pic­tured above) – I love watch­ing clients dis­cover the beauty of it and see­ing how their faces change when they feel the sub­tle curved edge. The ta­ble’s de­sign is a re­flec­tion of the de­signer, Mads Jo­hansen’s, per­son­al­ity, in­tegrity, warmth and sub­tlety.

In your 10 years with Great Dane, what are you most proud to have achieved?

What I love most is when clients come in with their nowadult chil­dren ex­plain­ing that the chair they grew up with was from Great Dane and that’s why they are back.

What can we ex­pect from Great Dane in 2019?

Who knows. We’re al­ways work­ing on new pieces for our in-house de­signed ‘Klas­sik’ range, how­ever in say­ing that, it’s never a rushed or hap­haz­ard process. For in­stance, we spent two years de­vel­op­ing our leather part­ner­ship with Tarn­sjo. Like all good things, we have to be pa­tient, as we al­ways have to get it 100 per cent right.

What in­spires you?

We find great in­spi­ra­tion at events like the Stock­holm Fur­ni­ture Fair, but we watch the trends very care­fully. We’re al­ways mind­ful that first and fore­most we are sell­ing life-long prod­ucts, not fash­ion.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.