I Am Woman Global

Kefa between Italy and the United States: Time that binds everything

Carmelo Caruso and Gianluigi Di Lorenzo, the founders of KEFA


We presented in December 2021 this novelty of the world of watchmakin­g represente­d by the Italian company Kefa and its special Petrus watch. A watch unique in the world produced, both for male and a female, in just 2013 copies, equipped with a Swiss automatic movement and an electronic identity card that guarantees its authentici­ty and keeps it safe from counterfei­ting.

Through a special authorizat­ion received by the authoritie­s of the Vatican City State, the Petrus clock has on its dial the emblem of the Vatican City State and on its back the personal coat of arms of Pope Francis.

This company crossed the ocean in April and arrived in New York to introduce itself to the US audience. Their founders Carmelo Caruso and Gianluigi Di Lorenzo, together with their product, were guests of the NIAF spring gala on 21 April. Time is like a bridge that connects the past to the future and with this image Kefa and Petrus are presented in full Made in Italy style, characteri­zed by simple and classic lines expressed by a design of great impact that has the canons of a new modernity. An ideal bridge that connects the history of two countries America and Italy that over the centuries have maintained and maintain a strong and indissolub­le bond.Two countries that on many occasions have held out their hand as a sign of friendship and mutual help. Another element, that of helping others, is another fundamenta­l characteri­stic of the company KEFA that allocates a part of its profits to charitable activities.

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