Professional looking

Hello from New Zealand. I’m a massive fan of Imaginefx and I have great admiration for the team behind it, because I can tell that a lot of love and genuine passion goes into creating something like this.

I’m about to start my first year studying graphic design and I’m curious about what goes into creating Imaginefx. How do you put it all together? How do you make everything aligned and looking professional? Have you ever considered doing a behind-thescenes segment in one issue? I’m consistently impressed by the aesthetic and how cohesive it is.

Hannah, via email

Claire replies Hello Hannah, thanks so much for your kind words on our publication. The reason that Imaginefx looks so professional is down to the skills of our art editor Daniel Vincent who uses Indesign to put together the pages. He creates grids and guides, is a typeface Tsar and has a style shortcuts list as long as his arm to make sure each page looks as it should. Cliff Hope is the operations editor who keeps a sharp eye on the words and also how the page looks after Daniel has designed it. Hurrah for them both!