I’m writing to talk about the recent coverage you have given to AI tools like Midjourney. I can’t tell if AI is a good thing or bad for artists, or the wider industry as a whole. Surely this is just a matter of typing what you want to see and then hoping the computer spits out what you need? Doesn’t sound like creativity or art to me.
Nina via email
Rob replies Hi Nina. I totally understand where you are coming from and it is easy to see AI as just this but, similarly to generative music, there is a lot of input and choice involved here. Iteration is key to success with AI art, as well as some skill with the text input in the first place. I’ve seen some real horror shows with prompts that you’d think might produce wonderful art. On top of that, I think AI will become part of a wider palette of tools that will find a place in some artists’ workflow. It won’t be for everyone, but as a tool for rapidly working out concepts I think it has some value. As with any new tool, time will tell. We will keep an eye on this space to see how it develops.