The increasing number of new vehicles offering factory audio systems with in-built DAB+ has had the obvious affect of substantially increasing the uptake and on-going use of the digital radio format.
Five years down the track since inception, figures provided by Commercial Radio Australia (CRA) show that close to 100,000 consumers are tuning-in to DAB+, a figure that amounts to about 21.4 percent of users amounting to 2.8 million people per week. And that is just in the five major capital cities.
No less than 16 brands are offering DAB+ in their audio systems as either an option or as a standard feature. This figure is likely to increase even further as more brands integrate the feature and newer models start to filter into the local market.
Commercial Radio Australia chief executive officer, Joan Warner said: “Five years on Australians are embracing digital radio. Listening to live, local radio in the car is important to our listeners and the number of vehicles sold with a DAB+ digital radio is an outstanding result, showing great support from the automotive industry in Australia. All the radio industry – commercial and ABC and SBS – support digital radio and listeners are embracing the technology. We are currently approaching the Federal Government to discuss commencing planning for the rollout of digital radio into regional Australia so that all Australians can receive the many benefits of digital radio.”
The research paper also claims 1.2 million more Australians are tuning in to DAB+ in preference to internet radio. CRA has embarked on an extensive billboard campaign to increase awareness of the wonders of digital radio further. Look out for it at your local bus stop…