THE BIG BANG

InCar Entertainment  - - CONTENTS - Ed Kramer Editor

The mo­bile en­ter­tain­ment uni­verse is ex­pand­ing. Since the in­dus­try’s Big Bang sin­gu­lar­ity some decades ago, the car has been the tra­di­tional do­main for the af­ter­mar­ket au­dio in­stal­la­tion. But the pur­suit of qual­ity au­dio is di­ver­si­fy­ing… stretch­ing out­wards into new gal­ax­ies where the car is no longer the ex­clu­sive en­vi­ron­ment for mu­si­cal bliss. The op­tions for OEM and ve­hi­cle-spe­cific au­dio so­lu­tions are es­ca­lat­ing, in par­tic­u­lar in the large ve­hi­cle all-wheel-drive sec­tor, and in the amount of choice both in terms of prod­uct and in­te­gra­tion so­lu­tions. The grav­i­ta­tional pull there is strong...

Sim­i­larly, the ac­ces­sories mar­ket – al­ways a strong sec­tor – is in­ten­si­fy­ing even fur­ther, with all-man­ner of af­ter­mar­ket gad­getry be­ing re­leased to deal with such things as in­car de­vice charg­ing, au­dio-as­so­ci­ated parts up­grades and ev­ery­thing in be­tween. So, in this is­sue you’ll see a new star in our fir­ma­ment. A new sec­tion which will be a long-term fix­ture in our In­Car uni­verse. In­tro­duc­ing IN4WD. In this new divi­sion of the mag­a­zine we’ll be talk­ing things off-road and the para­pher­na­lia that comes along with that as well as a va­ri­ety of re­lated prod­ucts and new gad­get ideas. Some of those may be ex­clu­sive to the off-road sec­tor while oth­ers will also span into the in-car uni­verse.

So, once again, check the treads, buckle-up and let’s hit the trail…

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