A Cosm of Design Inspiration: Cosentino City
In an industry-defining move, Cosentino has unveiled its newest and most innovative design destination to date: an interactive showroom comprising a state-of-the-art working hub and an energy-rich social space, located at the heart of Sydney’s CBD.
Designed as a creative centre for Australia’s architecture and design community, Cosentino City is a ground-breaking take on the traditional showroom typology. The newly-opened space brings together sophisticated technology, interactive setting and inspiring products enabling architects, designers, clients and industry professionals to bring their visions to life through exploration, experimentation and collaboration.
“Cosentino City is an interactive space and an arena for creativity,” says Kate Deakin-Bell, marketing manager of Oceania. “It also demonstrates the versatility that Cosentino brings to the architecture and design market and offers a better understanding of the brand, company and our capabilities.”
Epitomising Cosentino’s brand purpose of inspiring people through innovative spaces, the new creative hub has been set up to do precisely that: stimulate, encourage and empower. In Australia’s first facility of this kind, the augmented reality-enabled showroom consists of a designer’s studio, a digital experience booth, and a working kitchen.
Showcasing Cosentino’s stunning collection of Dekton®, Silestone®, Sensa® and Natural Stone surfaces, alongside a popular selection of materials and finishes, this new-think atelier enables designers to experience the products and experiment with available samples to generate material schemes and mood boards.
The digital experience booth is equipped with up-to-the-minute tech capabilities, giving customers a unique opportunity to reconstruct and create spaces. In here, all components can be visualised, manipulated and meticulously explored to the finest of details. Meanwhile high-definition screens allow for augmented reality modelling and reviewing of products in real-scale 3D.
At the heart of the showroom is the working kitchen, which is designed to host enticing culinary experiences which simultaneously demonstrate Cosentino’s products. Here people can socialise and exchange ideas, or move through to the neighbouring meeting room where more in-depth discussions can take place.
Cosentino City is, without a doubt, a compelling destination for any design professional, reaffirming Cosentino’s position as one of the most influential, innovative and inspiring leaders on the design scene globally.