It takes a village
There has been a recent movement in society toward the traditional, the local and the artisanal – extending from food production to the slow fashion movement, to the retail experiences people seek. There is a craving for the boutique and a return to high-street style shopping experiences, not possible in our densely distributed airconditioned shopping centres.
With no connection to the outdoors or our unique climate, shopping centres are being forced to turn themselves inside-out to recapture their audiences. Major retailers are quietly adapting from large-format retail outlets to become spaces that make it easier for people to live near, or even in; responding to a population which wants to live, work, and play in one place. Even supermarkets are rearranging themselves into micro-experiences, reorganised by artisanal specialities – the cheese shop, the bakery, the fishmonger, the butcher, the fruit shop – a series of distinct offerings within one place.
The notion of ‘it takes a village’ is being manifested in mixed-used developments that are becoming increasingly popular for a broad range of demographics in urban environments. There is a proliferation of mixed-use developments across Australia, with so many new residential buildings having at least one small commercial component to them, creating places that are choreographed to emulate an organically formed piece of the city or town that they exist in and re-establishing the convenience of the corner shop.
The success of mixed-use developments relies on authenticity and a high level of amenity for all its users. Commonly incorporating retail, commercial, residential and hotel functions, there is a lot to be said for the delivery of high-quality public spaces within and between the uses.
Whether prescribed or an opportunity discovered through the design process, private mixed-use developments present an opportunity to give back to the public realm whilst gaining valuable public engagement. Another often crucial piece to the puzzle is the anchor, a tenant which instantly places a development on the map and forms an attractor to seed the success of other tenancies or uses within.
The recently completed Newcastle East End Stage 1, (designed by SJB, Durbach Block Jaggers and Tonkin Zulaikha Greer), allowed for three new buildings and a heritage hotel to have a dialogue with one another and deliver a truly mixed-use precinct. In a radically collaborative planning and design process, the precinct carved out a public square at the heart of a city block by hollowing out the centre of the site and shifting mass to allow sunlight in. The contribution to the revitalised city appears organic, designed by many different hands and references the historical layers of the town centre.
Woolworths as the anchor tenant was integral to the success of Newcastle East End, particularly through the location of its entrance within the public square at the middle of the block, rather than at its streetfacing edges. Without Woolworths, the speciality retail would be a higher risk. By encouraging pedestrians into the site, the surrounding tenancies benefit from the foot traffic and the public space benefits from the 18-hour activation. Local artisans and start up-businesses make up the collection of retail in the precinct, which enhances the site’s social and economic currency and creates an authentic offering.
Using the same village formula,
Quay Quarter Lanes (designed by SJB, Studio Bright, Silvester Fuller, Carter Williamson, Lippmann Partnership and
ASPECT Studios) is made up of five lowrise buildings that intermingle among cobbled laneways, where artisanal retail and hospitality offerings include holein-the-wall coffee roasters, barbers and dessert bars. Micro arcades surround the building, fostering a new day-night dining destination while boutique commercial offices and apartments live above.
Surry Hills Village in Sydney (designed by SJB, Architect Prineas and ASPECT Studios, due for completion in 2024) seeks to redefine an existing shopping centre to balance urban renewal with a sensitive response to the fine grain texture of the existing community. With Coles as anchor located below ground, the public domain is freed for boutique retail activation to all edges of the site and the new public space contributes to the eclectic and varied street life. Other uses for the site include residential, hotel and commercial. Like living on top of a giant pantry, Surry Hills Village will offer residents generous amenity with the convenience of inner-city living.
People want to feel rewarded for shopping in mixed-use precincts through the experiences and social interaction they offer. Almost as if in direct competition to online shopping, the anti-digital shopping experience translates to the uber traditional. People want to see and hear production, get up close and personal with makers and enjoy connection to the outdoors whilst ultimately being entertained. Mixed-use developments have the opportunity to further enhance the public’s sensory needs by making space for togetherness, for local culture to be visible and to provide for the potential surge in consumerism; imagine it like the roaring 20s, one hundred years later.
sjb.com.au
Retail Rewrites
Its Future
Major retailers are quietly adapting from large-format retail outlets to become spaces that make it easier for people to live near, or even in...
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