Indulgent Interiors

Working with Arent&Pyke, Vida Glow has crafted a headquarters that feels just as luxurious as its supplements. We gift you the exclusive walk-through.

Vida Glow Headquarters, North Sydney by Arent&Pyke

Words Juliet Helmke Photography Anson Smart Styling Claire Delmar

Ingestible beauty brand Vida Glow – known for its range of natural marine collagen powders – gets a lot of mileage out of its social media presence. Built from the ground up by Anna Lahey who started wholesaling the product to health food stores in 2014, the company has grown a massive following not just because of its results, but also because of its sophisticated yet colourful packaging that makes taking your supplements feel like an indulgence.

Since the end of 2021, the setting of much of the brand’s social media content has subtly but certainly taken a step up. A new headquarters in North Sydney, designed by Arent&Pyke, has formed an elegant backdrop that captures the brand’s ethos and vision, while becoming the perfect location from which to broadcast to its followers. “A big part of the brief was that Vida Glow has this strong social media presence, so there’s a lot of camera time that they’re producing,” says Arent&Pyke co-founder, Sarah-Jane Pyke, of the new office design.

A studio for shooting its iconic content was a must. And the whole space had to work as an unobtrusive yet complementary backdrop for public posts.

“The kitchen, the collagen bar, the meeting space, the wellness room, the lobby – they had to be able to create content throughout – and then having the studio itself was a key component of the design,” Pyke adds.

At 1000 square metres the site was built to accommodate rapidly growing staff: “When we met them, they had 25 employees. By the time they moved in, it was about 50, and we designed the space for up to 100,” says Pyke. Vida Glow’s content creation was hardly the only activity the space had to accommodate. The hands-on work of formulating and testing new products was critical for the team, hence the addition of a research and development lab. “It’s not the only lab or off-site facilities they have, but they love the opportunity to work with their chemists on site and get really hands-on with new products and what they’re experimenting with,” Pyke says.

A kitchen, dining and gathering space that would accommodate the full staff was important. And a space to facilitate exercise and relaxation, such as yoga classes, was also key for the brand that specifically caters to “real, active people”.