THE WINNING BRANDS IN THEIR OWN WORDS
FOLLOWING ARE RESPONSES FROM SOME OF THE TOP TRUSTED BRANDS TOP 10 COMPANIES AS TO WHY THEY THINK THEY WERE RATED SO HIGHLY.
WEATHERTEX
“We are extremely proud to have been voted number one Most Trusted Brand and to have won the External Wall Materials Category twice in a row,” says Vanda Correia, national marketing manager.
“We believe these wins are thanks to our continuous commitment to providing our customers with great service, high quality sustainable products and technical support at affordable pricing.”
“Weathertex is Australian-owned and has manufactured cladding that has been around since 1964, so we have a long history and engagement with the community around us. Weathertex is family run and the importance of our staff, community and environment has shaped the company’s values.”
“All our products are 100 percent natural and customers today are savvier than ever and are seeking safer alternative sustainable building materials.”
“We have a totally unique manufacturing process that can’t be replicated.”
“The properties of Australian timber and our manufacturing process means our product can only be made in NSW. That alone sets us apart. Our product is natural, containing no glues, resins or binders and is made from 97 percent Australian hardwood timber, the ultimate renewable resource, and that really differentiates us from our competitors.”
“When people buy Weathertex they buy it knowing it’s safe to install and use on their home and around their family.”
As to what the customers say about the brand, Correia says, “We had over 500 customer testimonials during the Trusted Brand voting process in 2016 and 2018. We found our customers share the same values as us.”
“We’ve had a lot of feedback about our quality of service, the safety of using our product on site, plus a lot of positivity around being able to support an Australian company and a ‘Green’ product.”
“However, if we were able to somehow change the nature of timber, we’d love to be able to make the product totally flame retardant. As it stands we have a BAL 19 level and Weathertex can be used in Class 2 – 9 commercial constructions, making it suitable for townhouses, residential areas, schools and hospitals.” “Making our product totally flame retardant would mean adding extra chemicals into our manufacturing process and these chemicals can be a huge concern for other reasons.”
“We’ve chosen to instead remain a natural product but we’re hoping with continuous development and innovation we can one day achieve a higher fire retardant rating without impacting the environment and the health of our customers.”
“The Weathertex Brand is very important to our success because it clearly marks who we are and what we stand for.”
“Weathertex is a small company compared to our large iconic competitors, and in an industry that’s always changing and evolving, our focus is to remain trustworthy, grounded and a ‘true’ brand while educating the uniqueness and benefits of our products.”
“We want to continue to be a trusted brand in the building industry, delivering on three main drivers: Quality, Consciousness and Candour.”
“We’d love to become a trusted household name, known for being the safer natural alternative to cladding without impacting the durability and performance of a product.”