KINGSPAN INSULATION

“Kingspan Insulation has strived from the beginning to improve the built environment through consistently improving their business, products and service,” says Alyssa Robertson, Kingspan Insulation marketing coordinator.

“We’re committed to providing high-quality, innovative products supported by technical expertise and customer service which is unsurpassed in the industry. We also have a strong focus on manufacturing excellence, first class customer service and unrivalled expertise in meeting the needs of the market. Our full service and product range sets us apart.”

As to what customers say about the brand, Robertson says, “They comment on the service and support that comes with purchasing and using our product. We have become known for our technical and customer support services that help our customers from start to finish with any questions or concerns they may have.”

“Our customers recognise this as a competitive advantage and value the support we can offer them.” The one thing about the product that could be changed, says Robertson is the product’s aesthetic appearance.

“We wish we could change the appearance of our boards to make them prettier and more exciting. As an insulation company, our product is applied inside walls, roofs, and floors. It is rarely seen from the outside which makes things very hard for our marketing team who have the job of making our product look enticing and look as good as it performs.”

As for how the brand’s identity influences its success, Robertson says, “Our success on a global scale, across a number of divisions, shows our products are trusted and perform to a high standard”.

In terms of the future, Robertson says, “With a global commitment to have our manufacturing facilities net zero energy by 2020, we champion excellence in energy through clean air and water conservation initiatives and low-energy smart lighting systems.”