GLOBAL EYE

THE BEAUTY OF CONVENIENCE

Delivery is the buzzword in business, thanks to the trend for ultra-convenience. While make-up artists and massage therapists have always been able to take their skills to the client, it hasn’t been a franchise phenomenon.

Now, according to www.inc.com, WARPAINT International in the US is expanding its business, opening up franchise opportunities to freelance make-up artists and hair stylists who can benefit from a brand name and business support.

In Australia, Express Mobile Beauty offers a full range of beauty treatments including nail services, waxing, spray tanning and lash/brow treatments.

CHILLING OUT

Have you heard of cryotherapy? It’s a deepfreeze muscle and skin treatment which, says USA Today, is a “really cool trend” in US franchising.

Nitrogen gas is chilled to sub-zero temperatures (minus 150°) for a threeminute shock treatment to boost circulation and stimulate the body’s immune system. At New York’s International Franchise Expo, cryotherapy lined up with acai bowls and juice bars as one of the new, must-watch business opportunities.

Established franchise Australian Skin Clinics is ahead of the game, having already introduced its Cryo Define fat-freezing treatment. National training manager Darlene O’Gara says clients can expect to see visible results from the treatments within 12 weeks, with progressive results ongoing after only two to three treatments.

It’s the next stage from the ice-bath treatment popular with sports stars and is expanding into the mainstream. Fledgling franchise business Cryo Australia uses custom built equipment to help clients fight deficiencies, overcome sickness, improve sports performance and recovery, and as a skin-boosting beauty treatment. Iit has chosen to work closely with research institutes and is supporting the latest study with the Brisbane Broncos and University of Queensland.

Read our beauty feature on page 60 for more on how the sector is shaping up here, and turn to page 40 to learn how one Australian franchise is marching on with the acai bowl and raw superfood trend.