EDITORIAL

Success in franchising comes in all shapes and sizes, and you could be part of it.

It could be you. A star in your own right, thanks to fantastic commitment, superb performance and dedication to the brand... you just need to sign up to a franchise and get started.

Of course, it isn’t that simple, but equally it isn’t an insurmountable challenge, as you’ll discover when you read the story of our cover star, Beverley Taylor, who has won a prestigious national franchising award just four years after taking the leap into a franchise.

In this edition Inside Franchise Business is honouring the winners who took home the trophies at the industry’s big gala night. And celebrating the breadth and diversity of the franchising community - from a fastgrowing food brand to a home-building business, from transport and logistics to a handyman network, from a dance franchise to a business broker... this year the national awards reflected the strength of the services sector, proving you don’t need to invest in a food franchise to be successful.

Success takes hard work and initiative, and some good luck, but it helps to start out with a franchise that’s on top of it’s game, that develops a business idea into a scaleable operation, and continues to develop the business to keep ahead of the market and meet customer demand.

In the leadership section this month there are plenty of examples of fresh concepts, and smart solutions for established businesses.

Check out the options in the food arena - Mexican, pizza and ice-cream remain firm favourites for Aussie consumers. But perhaps you want an investment that’s less intense? Or you have a tight budget? There is something here for you too!

At the pointy end of buying a franchise you’ll need some advice on how to set up, what needs to be signed, how to get started on marketing... much of this will come from your franchisor, but Inside Franchise Business has independent and expert advice on this stage in the Franchise Basics section.