Top business tips

Always stay true to your core values and purpose for doing business

Never underestimate the value of your culture, it’s what defines your brand

Do not lose sight of what is most important – the customer

SIMPLE MODEL

With members even busier now, convenience is still critical in gym selection, says Jobson. “This is great news for Jetts Fitness franchise owners as our success is because of our simplicity. Many franchise owners have not owned a franchise before, but chose Jetts because of this simple model combined with our support network.

“Being first to market gives you a definite head start, but it’s vital to stay true to your core values and purpose regardless of your success. It is also imperative to keep evolving and listening to your customers.”

The key to the brand’s success comes down to one simple thing: the gym staff, says Jobson.

“You simply can’t make members happy if your people aren’t happy, and this is our key secret to success. We place a huge amount of resources and effort into building a positive team culture in our support office and right across our global network.

“It was great to see that effort appreciated when we achieved 23rd spot in the Great Places to Work Study Australia. It was an even greater accolade to know that Jetts was the only fitness brand and the only franchise in Australia to make the list.

“Although it’s hard to place a dollar figure on reputation, it is an extremely valuable asset as it takes many years of hard work and dedication to achieve.”

LONG-TERM STRATEGIES

As it is crucial for any gym to be up to date with trends and technology, Jetts has introduced functional training equipment and a special zone in gym layouts in response to a growing demand. This development also allows the gym to offer small group-training sessions, such as HIIT (high-intensity interval training).

Jobson says the business focuses on long-term strategies that are in the best interests of members, rather than following fads.

If private-equity acquisition is a sign of a desirable product, then Jetts Fitness is right there – Quadrant bought the business in a $100 million deal last year. This put Jetts alongside another acquisition, Goodlife Health Clubs, under the holding company Fitness Lifestyle Group.

And the goals for the business for the next 10 years? “Further investment in technology, even more satisfied and loyal members, and a healthier and more active nation and world,” says Jobson.