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Find a franchise that can accommodate your dreams - no matter how big your ambition.
Find a franchise that can accommodate your dreams.
Just how big are your ambitions?
Traditionally in franchising a franchisee has been a singleunit business, operating a store or a territory as an individual, a couple, or in partnership. This hands-on model has driven the global juggernaut that is franchising, and it remains a hugely popular method for franchisors who want their franchisees to be on the frontline with their business.
There’s an alternative version proving increasingly popular. Multi-unit franchising started, as so much in this sector does, in the US. It gives the franchisee the opportunity to extend his or her capacity, to meet more ambitious goals, by operating two, three or more units in a single franchise network.
In the US this has become such a feature of the franchise landscape there are franchisees whose business is larger than the franchisor under whose brand they trade.
It’s picking up as an option in Australia too, and many franchise brands welcome and encourage their franchisees to take on more sites and build a bigger business. But not every franchise views their franchisees’ futures in multiples, and not every franchisee is right for the demands of multi-unit operation.
SINGLE-UNIT FRANCHISEE
The single-unit suits individuals and couples who choose a franchise as a way of securing their future, as an alternative to a job, perhaps as a way to move into retirement and gain a more flexible lifestyle. It works equally well for inexperienced and experienced business people - many franchisees come with an employee background, and are relying on the franchise system to help them establish their own business.
The business might be a simple workfrom-home or mobile operation that requires minimal technology; it might equally be a fully-equipped gym or a fast food outlet that has a suite of back-office admin tools and systems.
A single-unit franchise can be particularly effective when the franchisee is a near-constant presence in the business - in