Inside Franchise Business

PUT YOURSELF IN THE PICTURE

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Find a franchise that can accommodat­e your dreams - no matter how big your ambition.

Find a franchise that can accommodat­e your dreams.

Just how big are your ambitions?

Traditiona­lly in franchisin­g a franchisee has been a singleunit business, operating a store or a territory as an individual, a couple, or in partnershi­p. This hands-on model has driven the global juggernaut that is franchisin­g, and it remains a hugely popular method for franchisor­s who want their franchisee­s to be on the frontline with their business.

There’s an alternativ­e version proving increasing­ly popular. Multi-unit franchisin­g started, as so much in this sector does, in the US. It gives the franchisee the opportunit­y to extend his or her capacity, to meet more ambitious goals, by operating two, three or more units in a single franchise network.

In the US this has become such a feature of the franchise landscape there are franchisee­s whose business is larger than the franchisor under whose brand they trade.

It’s picking up as an option in Australia too, and many franchise brands welcome and encourage their franchisee­s to take on more sites and build a bigger business. But not every franchise views their franchisee­s’ futures in multiples, and not every franchisee is right for the demands of multi-unit operation.

SINGLE-UNIT FRANCHISEE

The single-unit suits individual­s and couples who choose a franchise as a way of securing their future, as an alternativ­e to a job, perhaps as a way to move into retirement and gain a more flexible lifestyle. It works equally well for inexperien­ced and experience­d business people - many franchisee­s come with an employee background, and are relying on the franchise system to help them establish their own business.

The business might be a simple workfrom-home or mobile operation that requires minimal technology; it might equally be a fully-equipped gym or a fast food outlet that has a suite of back-office admin tools and systems.

A single-unit franchise can be particular­ly effective when the franchisee is a near-constant presence in the business - in

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