SAVVY APPROACH TO SOCIAL MEDIA

Social-media activity is a driver for marketing and digital campaigns, but its influence extends to the design of the restaurants as well.

“We have changed our lighting and plates to suit social media,” says Kartell. It is important to provide an environment that encourages plenty of image posting, he says.

The menu has been tweaked to better fit with today’s customer who demands share dishes. Each franchisee does their own special, and there are seasonal dishes on the menu.