Inside Franchise Business

MORE THAN WINDOW SHOPPING

Cafes, fast food, home services, finance, health and fitness... there are plenty of business ideas to motivate and inspire at the Franchisin­g & Business Opportunit­ies Expo being held over two cities.

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What’s coming up at the Brisbane and Melbourne franchisin­g expos?

New franchise concepts are on show at the two expos, in Brisbane in July and in Melbourne in August. They offer access to emerging and establishe­d, local, national and multinatio­nal brands as well as the opportunit­y to learn from industry experts. Business models new to franchisin­g include the mobile Peddler Cafe, Simply Bond Cleaning and the Healthy Inspiratio­ns’ weight-loss support franchise, which will feature at the Brisbane show.

OsteoStron­g and Harness Training health-and-safety training will be introducin­g their brands at both events. Also attending will be such household names

as Aussie, Clark Rubber, Jim’s Group,

MBE and Poolwerx. Fast-food stalwart Subway, which made its Australian debut at the Franchisin­g Expo in the 1990s, will be showcasing its new “Fresh Forward” design.

“In light of recent publicity about franchisor­s who are not doing the right thing by their franchisee­s, it is more important than ever to meet the people behind the brands, ask the hard questions and talk to franchisee­s as well,” says exhibition manager Fiona Stacey.

“It’s a matter of finding the right people to help you on your journey, be they franchisor­s, lawyers, consultant­s, accountant­s or other advisers. All those people are available at the expo, and more than willing to answer questions.”

SERIOUS BUSINESS

Entering a franchise agreement is a serious business and should not be undertaken lightly, says Stacey. “It is crucial you do extensive research on any franchise you are looking at,” she says. “The Franchisin­g Expo is a great place to start, or dig deeper into a concept you are considerin­g.”

Melbourne’s expo is traditiona­lly the biggest of the year, and will once again be a highlight of the Victorian Small Business Festival.

As well as meeting people behind the brands, visitors can take advantage of the free seminars that run across the two-day events. “The seminars are an important feature,” Stacey says. “We aim for a broad range of speakers and topics, with general overviews on the benefits of franchisin­g as well as more detailed topics such as legal and financial issues.”

A panel session gives potential franchisee­s the chance to learn about the reality of working with a franchisor and running your own franchise outlet. Franchisee­s from different brands will share their personal stories and offer tips and advice.

Stacey says the founder of Jim’s Mowing, Jim Penman, will be a keynote speaker at both expos.

“Jim is an Aussie icon who turned his lawn-mowing job as a student into one of the most successful franchises in the world. That’s the power of franchisin­g for you.”

It is crucial you do extensive research on any franchise you are looking at. The Franchisin­g Expo is a great place to start, or dig deeper into a concept you are

considerin­g.

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