MORE THAN WIN­DOW SHOP­PING

Cafes, fast food, home ser­vices, fi­nance, health and fit­ness... there are plenty of busi­ness ideas to mo­ti­vate and in­spire at the Fran­chis­ing & Busi­ness Op­por­tu­ni­ties Expo be­ing held over two cities.

Inside Franchise Business - - Contents -

What’s com­ing up at the Bris­bane and Mel­bourne fran­chis­ing ex­pos?

New fran­chise con­cepts are on show at the two ex­pos, in Bris­bane in July and in Mel­bourne in Au­gust. They of­fer ac­cess to emerg­ing and es­tab­lished, lo­cal, na­tional and multi­na­tional brands as well as the op­por­tu­nity to learn from in­dus­try ex­perts. Busi­ness mod­els new to fran­chis­ing in­clude the mo­bile Ped­dler Cafe, Sim­ply Bond Clean­ing and the Healthy In­spi­ra­tions’ weight-loss sup­port fran­chise, which will fea­ture at the Bris­bane show.

Os­teoStrong and Har­ness Train­ing health-and-safety train­ing will be in­tro­duc­ing their brands at both events. Also at­tend­ing will be such house­hold names

as Aussie, Clark Rub­ber, Jim’s Group,

MBE and Pool­w­erx. Fast-food stal­wart Sub­way, which made its Aus­tralian de­but at the Fran­chis­ing Expo in the 1990s, will be show­cas­ing its new “Fresh For­ward” de­sign.

“In light of re­cent pub­lic­ity about fran­chisors who are not do­ing the right thing by their fran­chisees, it is more im­por­tant than ever to meet the peo­ple be­hind the brands, ask the hard ques­tions and talk to fran­chisees as well,” says ex­hi­bi­tion man­ager Fiona Stacey.

“It’s a mat­ter of find­ing the right peo­ple to help you on your jour­ney, be they fran­chisors, lawyers, con­sul­tants, ac­coun­tants or other ad­vis­ers. All those peo­ple are avail­able at the expo, and more than will­ing to an­swer ques­tions.”

SE­RI­OUS BUSI­NESS

En­ter­ing a fran­chise agree­ment is a se­ri­ous busi­ness and should not be un­der­taken lightly, says Stacey. “It is cru­cial you do ex­ten­sive re­search on any fran­chise you are look­ing at,” she says. “The Fran­chis­ing Expo is a great place to start, or dig deeper into a con­cept you are con­sid­er­ing.”

Mel­bourne’s expo is tra­di­tion­ally the big­gest of the year, and will once again be a high­light of the Vic­to­rian Small Busi­ness Fes­ti­val.

As well as meet­ing peo­ple be­hind the brands, vis­i­tors can take ad­van­tage of the free sem­i­nars that run across the two-day events. “The sem­i­nars are an im­por­tant fea­ture,” Stacey says. “We aim for a broad range of speak­ers and top­ics, with gen­eral over­views on the ben­e­fits of fran­chis­ing as well as more de­tailed top­ics such as le­gal and fi­nan­cial is­sues.”

A panel ses­sion gives po­ten­tial fran­chisees the chance to learn about the re­al­ity of work­ing with a fran­chisor and run­ning your own fran­chise out­let. Fran­chisees from dif­fer­ent brands will share their per­sonal sto­ries and of­fer tips and ad­vice.

Stacey says the founder of Jim’s Mow­ing, Jim Pen­man, will be a key­note speaker at both ex­pos.

“Jim is an Aussie icon who turned his lawn-mow­ing job as a stu­dent into one of the most suc­cess­ful fran­chises in the world. That’s the power of fran­chis­ing for you.”

It is cru­cial you do ex­ten­sive re­search on any fran­chise you are look­ing at. The Fran­chis­ing Expo is a great place to start, or dig deeper into a con­cept you are

con­sid­er­ing.

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