THE AMER­I­CANS ARE COM­ING

US fast-food com­pa­nies have a large pres­ence in Aus­tralia, but many new fran­chise op­por­tu­ni­ties are be­ing of­fered by other non-food of­fer­ings

Inside Franchise Business - - Contents -

A US fran­chise pres­ence over here is about more than fast-food favourites.

What is it about the Aus­tralian mar­ket that at­tracts so many US brands? Fast-food house­hold names like McDon­ald’s, Sub­way and KFC have all made a home here, and the quick-ser­vice restau­rant arena con­tin­ues to bring in Amer­i­can chains – think Carl’s Jr (read about this brand’s de­vel­op­ment plan on page 34) and Wingstop Restau­rants.

But the US pres­ence ex­tends way be­yond our food courts and eat­ing hubs...just check the brands be­low to see what is on of­fer on our shores.

BAT­TLING BUGS

Mos­quito Squad, a north Amer­i­can in­sect-con­trol busi­ness that has traded since 2005, has its sights set on the Aus­tralian mar­ket­place and is look­ing for a mas­ter fran­chisee. The US brand has al­most 250 do­mes­tic lo­ca­tions, and is turn­ing its at­ten­tion to the global op­por­tu­ni­ties.

It has just signed its first mas­ter li­censee for In­done­sia, with de­vel­op­ment start­ing on Java and an agree­ment to de­velop 60 sites across the coun­try.

Chair­man/CEO Chris Grand­pre of Out­door Liv­ing Brands, the par­ent com­pany of Mos­quito Squad, says “Fol­low­ing the launch of our first in­ter­na­tional mar­kets in East Africa this year, we’re con­tin­u­ing to drive our global ex­pan­sion ef­forts and are thrilled to be tak­ing Mos­quito Squad ser­vices to South­east Asia.

“With a dense, trop­i­cal cli­mate and forested land, In­done­sia suf­fers a great deal of in­sect-borne ill­nesses and is in ur­gent need of re­sults-driven ef­forts that can elim­i­nate the spread of mos­qui­toes.”

Since Mos­quito Squad part­nered with Malaria No More, a non­profit global health or­gan­i­sa­tion with the goal of end­ing malaria deaths, they have raised al­most US$500,000 to help fuel the fight against malaria.

Mos­quito Squad spe­cialises in elim­i­nat­ing mos­qui­toes and ticks from out­door liv­ing spa­ces, al­low­ing peo­ple to en­joy their yards, spe­cial events and green spa­ces. Ser­vices in­clude bar­rier pro­tec­tion, au­to­matic mist­ing sys­tems, all-nat­u­ral pro­tec­tion and spe­cial-event sprays.

DC Strat­egy is han­dling the re­cruit­ment of an Aus­tralian mas­ter fran­chisee.

THE HU­MAN TOUCH

FirstLight Home Care pro­vides com­pas­sion­ate in-home, se­nior and respite care to any adult in need, whether they have de­men­tia, an ill­ness or the chal­lenges of old age. The busi­ness was es­tab­lished in 2010 and has

been listed in the En­tre­pre­neur's Fran­chise 500 com­pi­la­tion of top fran­chise firms.

Its web-based busi­ness man­age­ment tech­nol­ogy plat­form has proven to be a ma­jor re­source for the sys­tem's fran­chisees, en­abling higher lev­els of ef­fi­ciency and prof­itabil­ity.

Since its in­cep­tion in 2010, the com­pany's goal has been to com­bine best prac­tice with in­no­va­tive ap­proaches so it can be an emerg­ing mar­ket leader in a rapidly growing in­dus­try.

FirstLight claims its train­ing pro­grams have en­abled it to achieve a re­ten­tion rate of 86.2 per cent against an in­dus­try av­er­age of 30 per cent. It is ex­pected this will be a ma­jor com­pet­i­tive ad­van­tage in the Aus­tralian mar­ket, al­low­ing the lo­cal li­censee to also pro­vide staffing aid to a va­ri­ety of in­sti­tu­tions and or­gan­i­sa­tions pro­vid­ing el­derly-care ser­vices.

FirstLight now has more than 230 ter­ri­to­ries in the US and is look­ing for a mas­ter fran­chisee to build the Aus­tralian mar­ket. An ideal can­di­date should be com­mit­ted to pro­vid­ing ex­cep­tional care, and busi­ness de­vel­op­ment and sales man­age­ment ex­pe­ri­ence are pre­ferred.

The US com­pany is look­ing at op­por­tu­ni­ties in sev­eral over­seas mar­kets, and Aus­tralia is a key ob­jec­tive be­cause of the sharply in­creas­ing de­mand for home­care ser­vices. FirstLight is also fo­cused on award­ing li­cences in Europe and New Zealand, and in its do­mes­tic mar­ket ex­pects to add 30 new fran­chises this year.

THE SPRAY WAY

Line-X Pro­tec­tive Coat­ings is an Amer­i­can fran­chise that spe­cialises in spray-on cor­ro­sion-re­sis­tant coat­ings. The fran­chise ar­rived in Aus­tralia 18 months ago and is now ag­gres­sively ex­pand­ing.

It has been run­ning in the US for about 30 years and has been fran­chis­ing for 20. Al­to­gether there are 550 stores, which is a tes­ti­mony to the suc­cess of the busi­ness.

COO and fran­chise vet­eran Mark McPherson helped to bring the model to Aus­tralia and fran­chised straight away. “We had to start from scratch with ev­ery­thing in terms of the fran­chise side of the model as we have dif­fer­ent codes of con­duct to Amer­ica,” he says.

In a short time the com­pany found fran­chisees through or­ganic web­site traf­fic and some ad­ver­tis­ing. So far there are two com­pany stores, in Welsh­pool and Kelmn­scott. There are fran­chisees in Bun­burry, Can­berra, Syd­ney, Rock­hamp­ton and Ade­laide.

The com­pany’s main goal is to be na­tional, with the next pri­or­ity be­ing Mel­bourne and Bris­bane. By 2020 the fran­chise wants 30 stores.

McPherson says the com­pany is look­ing for fran­chisees who are ex­cited about the brand, pas­sion­ate, and with a strong drive to do well.

THE FRO-YO RO­BOT

A US ro­botic frozen yo­gurt brand has plans for 500 vend­ing ma­chines across Aus­tralia in the next five years to bring in US$18 mil­lion in sales.

Gen­er­a­tion Next Fran­chise Brands has signed its fourth in­ter­na­tional li­cens­ing agree­ment for Reis & Irvy’s, a con­cept launched in the US two years ago. Since then, more than 235 fran­chisees have signed up to run 1100 vend­ing ma­chines.

The high-tech ro­botic vend­ing ma­chines dis­pense serv­ings of frozen yo­gurt, ice cream and sor­bet – with top­pings – in less than 60 sec­onds.

Troy and Michelle Bing­ham are head­ing up the Reis & Irvy’s brand and ex­pan­sion in Aus­tralia. The cou­ple has ex­ten­sive ex­pe­ri­ence in in­ter­na­tional busi­ness de­vel­op­ment and global man­age­ment con­sult­ing across ar­eas such as fran­chis­ing, tourism, dis­tri­bu­tion chan­nels, cus­tomer loy­alty, pay­ment and in­cen­tive pro­grams.

“We were look­ing for a busi­ness that could gen­er­ate an­nu­ity in­come, re­quire min­i­mal time and staff once set up, and was in a sec­tor we knew we could grow over the next 10 to 15 years,” says Troy. “The patented ro­bot­ics, seam­less pay­ment, mar­ket­ing in­ter­ac­tiv­ity and cloud-based re­port­ing on the sup­ply chain ticked all the boxes.

“More im­por­tantly, the en­ergy, pas­sion and sup­port from the Gen­er­a­tion Next team to grow a qual­ity brand and prod­uct was very ex­cit­ing for us. We see frozen yo­gurt as just the first of many ro­botic and tech­nol­ogy ideas to come.”

Gen­er­a­tion Next Fran­chise Brands chair­man Nick Yates, who is based at the head of­fice in San Diego, says “Be­ing an Aus­tralian na­tive my­self, I am fa­mil­iar with the sim­i­lar­i­ties be­tween our mar­ket here in the US and the mar­ket down un­der.

“The mar­ket in Aus­tralia loves frozen yo­gurt and has seen steady growth in con­sump­tion over the past five years. We be­lieve our prod­uct will find a way to dis­rupt the re­tail sec­tor, and Troy and Michelle know ex­actly how to en­sure that it hap­pens.”

Reis & Irvy’s has also teamed up with man­u­fac­tur­ing and lo­gis­tics part­ners, in­clud­ing Dan­non YoCream, Stoelt­ing Food Ser­vice (cre­ator of the first soft-serve ma­chine for US brand Dairy Queen), and Pit­ney Bowes, which will pro­vide in­stal­la­tion and na­tional ser­vic­ing.

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