THE HAIR­DRESS­ING FAM­ILY FRAN­CHISE

French global sa­lon brand Franck Provost Paris keeps growing, and with fur­ther ex­pan­sion of­fers op­por­tu­ni­ties for po­ten­tial fran­chisees.

Inside Franchise Business - - Contents - By Gali Blacher

French global sa­lon brand Franck Provost Paris keeps growing.

Franck Provost never imag­ined his busi­ness be­com­ing the global hair­dress­ing sa­lon sen­sa­tion it is to­day. He opened his first sa­lon in a chic sub­urb of Paris in 1975. The brand has grown to be­come the num­ber-one sa­lon in France and has al­most 700 out­lets in 30 coun­tries. With fur­ther ex­pan­sion plans al­ready, there are plenty of op­por­tu­ni­ties avail­able for po­ten­tial fran­chisees. Mas­ter fran­chisor Jean-François Carré of Franck Provost Paris Aus­tralia fell in love with it and felt that Aus­tralia needed just such a French hair­dress­ing brand. Carré is not a hair­dresser by trade, but got into the field with the in­flu­ence of his sis­ter.

To­day there are 17 Franck Provost Paris hair salons around Aus­tralia – New South Wales: Baranga­roo, Beecroft, Bondi Beach, Break­fast Point, Chatswood, Crows Nest, Dou­ble Bay, Mac­quarie Cen­tre, Manly, Mos­man, Padding­ton, Rozelle, Syd­ney City and War­ringah Mall; Vic­to­ria: Mel­bourne Em­po­rium CBD; Queens­land, Townsville; and Tas­ma­nia: Ho­bart.

Aus­tralia also has its own train­ing academy in Mac­quarie Street, Syd­ney, which is an ex­ten­sion of the orig­i­nal academy in Paris.

“The Franck Provost Paris busi­ness model has proven highly suc­cess­ful across the globe, and it is our goal to con­tinue to build the Aus­tralian busi­ness in the com­ing years, ul­ti­mately mak­ing it the na­tion’s lead­ing hair-sa­lon group,” says Jean-François Carré, who is lead­ing the brand’s ex­pan­sion in Aus­tralia.

FAM­ILY OWNED

Carré also be­lieves the brand is pow­er­ful be­cause of its fam­ily own­er­ship. The global team in­cludes Franck Provost’s son Fabian Provost, who is the global artis­tic direc­tor, and daugh­ter Olivia Provost who is the global com­mu­ni­ca­tions direc­tor. The sib­lings say they work well to­gether and share a pas­sion for great busi­ness and cre­ativ­ity.

“On top of the fran­chise, we also of­fer two more lay­ers,” says Carré.

“Firstly there is the ‘Man­age­ment Op­tion’, where we ac­tu­ally look after ev­ery­thing so the sa­lon owner can be ‘hands off’. This in­cludes ac­count­ing, mar­ket­ing, hu­man re­sources, man­ag­ing and coach­ing the floor man­ager, and it is a par­tic­u­larly ap­peal­ing op­tion for in­vestors who are not hair­dressers.

“We also of­fer a ‘Centralised Cus­tomer Ser­vice Op­tion’, where we an­swer calls, emails, SMS mes­sag­ing and live chat cen­trally from the of­fice, plus we also sup­port the sa­lon floor man­ager with ros­ter­ing, plan­ning and staffing.”

The com­pany says ed­u­ca­tion plays a piv­otal role in the suc­cess of the Franck Provost Paris brand. Head of ed­u­ca­tion and tal­ent man­age­ment Vir­ginie Gayssot leads the Aus­tralian train­ing academy in Syd­ney. She vis­its the Parisian academy each year to be trained in the lat­est trend col­lec­tions and ex­clu­sive cut­ting, colour­ing and bal­ayage tech­niques, which she then trans­lates and teaches to all team mem­bers back in the Aus­tralian busi­ness.

Fabian, Olivia and Franck Provost

Moss Provost and Lot­tie Fabian and Franck

Fabi­anProvostand DavidGuetta

Fabian Provost and Déb­o­rah François

and Provost Franck OliveiraRaica

Fabian Provost and Ana Beatriz Bar­ros

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