SOLDIERING ON

Mil­i­tary vet­er­ans, Phillip and Adam An­der­son, have joined forces to build a fu­ture in fran­chis­ing.

Inside Franchise Business - - Contents -

Ex-mil­i­tary fa­ther and son join forces in busi­ness.

The fa­ther and son duo have joined the cho­rus of fran­chisees at Min­ute­man Press In­ter­na­tional, and after four years have found their rhythm as mar­ket­ing ser­vices providers.

Their com­bined tal­ents have brought them lo­cal busi­ness suc­cess, with three awards al­ready un­der their belt.

But it’s a long way from their pre­vi­ous ca­reers.

Phillip has an out­stand­ing record of mil­i­tary ser­vice, recog­nised in the 2004 Queen's Birth­day Hon­ours with the Medal of the Or­der of Aus­tralia. He en­joyed the priv­i­lege of lead­ing one of Aus­tralia's premier mil­i­tary en­sem­bles as the di­rec­tor of mu­sic of the Royal Aus­tralian Navy Band from 2002 un­til 2012 and proudly wears the Aus­tralian Ac­tive Ser­vice and Iraq Cam­paign Medals

His son and part­ner in busi­ness,

Adam, a for­mer mem­ber of the Aus­tralian Army and French For­eign Le­gion, and the re­cip­i­ent of a brav­ery award in 2010, be­lieves the lessons learned by the pair in their for­mer lives have stood them in good stead in busi­ness: ded­i­ca­tion, and re­silience in the face of ad­ver­sity.

It has helped to have a sup­port­ive fran­chisor too.

Phillip says, "It has been a big 'sea change' for us and there have been many chal­lenges to over­come; not least of all, the day to day op­er­a­tions of a dig­i­tal print, de­sign and mar­ket­ing cen­tre. For­tu­nately, we have ben­e­fit­ted from great sup­port from the Min­ute­man Press field rep­re­sen­ta­tives and our area man­ager, Jeff Lewis. They truly are ex­perts in their field and it would have been im­pos­si­ble to gather new cus­tomers and op­er­ate the busi­ness with­out their sup­port and en­cour­age­ment."

The pair own and op­er­ate the Liver­pool Min­ute­man Press busi­ness and have taken on par­tic­u­lar roles that are nat­u­rally aligned with their tal­ents. Adam is the face of the busi­ness, an ac­tive mem­ber of the busi­ness com­mu­nity sit­ting on lo­cal boards and com­mit­tees and a for­mer vice pres­i­dent of the Liver­pool Chamber of Com­merce and In­dus­try.

Phillip brings his wis­dom to an el­der states­man role.

But there’s no hold­ing back this pair, who can’t re­sist the op­por­tu­nity for a bit of fun and mu­sic in their lives.

Phillip still finds time to em­ploy his mu­si­cal tal­ents, con­duct­ing a school orches­tra and tak­ing on guest con­duc­tor op­por­tu­ni­ties at home and over­seas.

And Adam is par­tic­i­pat­ing in a gala fundrais­ing dance-off, the Stars of Sydney South West, which is rais­ing money for the Cancer Coun­cil of New South Wales. His dad com­ments: "He has zero dance ex­pe­ri­ence; but has two sis­ters who have danced pro­fes­sion­ally so maybe dance is in his blood! Adam is most ex­cited about sup­port­ing an amaz­ing char­ity and hav­ing fun do­ing it."

The com­mu­nity plays a sig­nif­i­cant role in their busi­ness.

"We sup­port the Po­lice Cit­i­zens Youth Club and Ing­ham In­sti­tute by pro­vid­ing free print prod­ucts each year and we also pro­vide work op­por­tu­ni­ties for peo­ple from dis­ad­van­taged back­grounds who are try­ing to get back into the work­force."

As fran­chisees, Phillip and Adam are en­joy­ing their new lives. Phillip has found that his new role, pro­vid­ing mar­ket­ing ser­vices, is sim­i­lar in ex­cit­ing ways to his last po­si­tion as the leader of the Royal Aus­tralian Navy Band and this pro­vides an added sense of sat­is­fac­tion.

"Both jobs have a high cre­ative el­e­ment. We cre­ate prod­ucts and de­liver ser­vices to our cus­tomers. In my pre­vi­ous life, my team com­posed, ar­ranged mu­sic and de­liv­ered cer­e­mo­nial ser­vices for per­for­mances to au­di­ences ashore and afloat.

“In the print shop, we cre­ate en­gag­ing de­signs and de­liver the fin­ished prod­uct to our cus­tomers. Those de­signs make their way into the hands of thou­sands of peo­ple whether it be in the form of the tra­di­tional flyer or brochure or on a pro­mo­tion prod­uct or as an eye-catch­ing sign on a ve­hi­cle or shopfront.

"The most grat­i­fy­ing jobs (which are not nec­es­sar­ily the ones with the high­est profit mar­gins) are the ones we do for other small busi­ness own­ers, peo­ple like us who are try­ing to make their way in a very com­pet­i­tive field.

"Yes, we are print­ers; but we do much more than just busi­ness cards and fly­ers! We help our cus­tomers con­nect with their com­mu­ni­ties."

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