LO­CAL HEROES

Cel­e­brat­ing out­stand­ing fran­chisees: these top per­form­ers have been recog­nised across the coun­try in a se­ries of re­gional awards cul­mi­nat­ing in a na­tional awards cer­e­mony.

Inside Franchise Business - - Contents -

Spot­light shines on win­ning fran­chisees.

TThe Fran­chise Coun­cil of Aus­tralia (FCA) holds an awards pro­gram that com­mends bril­liant fran­chisees and puts re­gional win­ners in a line-up for the top slots at a gala awards night in Oc­to­ber.

Mary Al­dred, CEO of the FCA, is full of praise for the award-win­ning fran­chisees.

“With a lot of small busi­nesses, the own­ers are so flat out run­ning their busi­ness that they of­ten don’t take the time to take a step back and ac­tu­ally look at the fan­tas­tic things they have achieved,” she says. “Hope­fully it gives them a sense of con­fi­dence and en­dorse­ment.

“They are de­liv­er­ing fan­tas­tic out­comes for other peo­ple, em­ploy­ing peo­ple, giv­ing them a shot at a job; the liv­ing em­bod­i­ment and gold bench­mark of fran­chis­ing is on dis­play.”

New South Wales/ Aus­tralian Cap­i­tal Ter­ri­tory

“I like to excel at what I do.” Those are the words of Dan McKen­zie, an award-win­ning fran­chisee with Kwik Kopy who took the op­por­tu­nity to buy a strug­gling fran­chise busi­ness and turn it around.

And it’s paid off, with Dan scoop­ing up the Sin­gle Unit Fran­chisee of the Year, two or more staff in the Fastway Couri­ers FCA 2018 NSW/ACT Ex­cel­lence in Fran­chis­ing Awards.

“We got to take a fran­chise that was ranked num­ber 100 out of 100 cen­tres and within three years take it to the Kwik Kopy Fran­chise of the Year, and now to win this within four years with a fan­tas­tic team and won­der­ful sup­port blows my mind ac­tu­ally,” Dan says.

Hus­band and wife team Jim Kelly and Crys­tal Pet­zer had more than a decade of ex­pe­ri­ence as con­ve­nience store fran­chisees when they made the de­ci­sion to change di­rec­tion. This de­ci­sion ul­ti­mately led them to where they have been fran­chisees for nine years, win­ning mul­ti­ple awards within the fran­chise net­work along the way. Now they’ve scooped the re­gional multi-unit award.

The se­crets to their suc­cess are sim­ple: fol­low­ing the Hire A Hubby fran­chise sys­tem, un­der­stand­ing and mak­ing the most of their re­spec­tive strengths and a pas­sion for the brand.

“To­gether we’re a re­ally good combo,” says Crys­tal. “Jim’s skills are that he’s amaz­ing with the cus­tomers, they all love him, and he’s great at manag­ing the staff side of things. I’m awe­some at the mar­ket­ing and busi­ness side. We find time to pro­mote the brand and we’re pas­sion­ate about the brand.

“The fran­chisor has a re­ally good sys­tem and we fol­low that sys­tem to a tee. Maybe that’s our se­cret – we take that sys­tem and we work it,” she says.

Sin­gle Unit Fran­chisee (less than 2 staff) award win­ners Mel Flavell and

Grant Maloney both bring strong busi­ness back­grounds to their Front­line fran­chise, but ac­cord­ing to Grant the sup­port of the fran­chise sys­tem is still in­valu­able.

“I think when you have that en­tre­pre­neur­ial view of things, hav­ing that fran­chise struc­ture and hav­ing that ac­ces­si­bil­ity is just amaz­ing,” he says. “We are very sup­ported within our fran­chise sys­tem. Our franchisors are al­ways there if we re­quire them, and we have 39 agen­cies na­tion­wide that we can reach out to as well.”

Western Aus­tralia

Man­ish Gupta came to Aus­tralia from In­dia in 2010. With an ex­ten­sive ho­tel and hospi­tal­ity back­ground, he was ini­tially deemed overqual­i­fied for his first job at Hog’s, but after over­com­ing this early set­back and get­ting his first job within the

net­work, he even­tu­ally bought his first Hog’s store in Man­durah in 2014.

Now he is the fran­chisee of Hog's Breath Cafe, Man­durah/ Ea­ton, Hog's Ex­press, Man­durah, and Funky Mex­i­can Cantina, Man­durah, and named the WA Multi-Unit Fran­chisee of the Year.

“My dream was to be a restau­rant owner. Once I got into Hog’s I saw it’s a good com­pany. They care about you as a fran­chisee. They want you to grow,” says Man­ish.

He cites hard work and de­ter­mi­na­tion, a sup­port­ive fran­chisor and his team of staff mem­bers as fun­da­men­tal to his suc­cess.

“You are noth­ing with­out your staff. Look after your staff mem­bers and they will look after you,” he says. “At the same time, you have your val­ues and goals set by the com­pany. With­out the sup­port of Hog’s Aus­tralia, I wouldn’t be where I am right now.”

WA Fran­chisee of the Year, two or more staff, Ken­neth Ting grew up in Malaysia help­ing out in a small fam­ily-owned bak­ery, be­fore mov­ing to Aus­tralia in 2005, where his pas­sion for re­tail and hospi­tal­ity con­tin­ued to de­velop.

“I like go­ing out and eat­ing at restau­rants and that sets my stan­dards. How I feel I want to be treated is how I treat my cus­tomers,” says Ken­neth.

“For us as a cafe it’s very im­por­tant to have great team­work and ev­ery­one buy­ing into that goal. I put 100 per cent in and ask my team to join me and cre­ate that great vibe in the cafe,” he says.

Aaron Gun­thorpe brought 20 years’ ex­pe­ri­ence as a fran­chisee at Har­vey Nor­man with him when he pur­chased the Pack & Send Mid­land fran­chise in 2016.

“The fran­chise model al­ways makes the path and the progress very easy,” Aaron says. “You don’t need to change any­thing, you just fol­low how it needs to be and that’s where you get your re­sult.”

Aaron scooped the WA Sin­gle Unit Fran­chisee of the Year, less than two staff award for 2018.

WA’s 2018 Fran­chise Woman of the Year, Emily Slevin of Aussie Pooch Mo­bile, started out as a fran­chisee but when the chance to be­come Western Aus­tralia’s re­gional master fran­chisee for the brand pre­sented it­self, it was an op­por­tu­nity she couldn’t pass up.

“I didn’t go into fran­chis­ing with the am­bi­tion of be­com­ing a master fran­chisee,” says Emily. “It was a pro­gres­sion of me find­ing some­thing that I loved and be­ing sup­ported through it all. The per­sonal growth that I’ve had through fran­chis­ing has been huge.”

SOUTH AUS­TRALIA

EFM Health Clubs Un­ley fran­chisee Kirri Clark picked up the award for South Aus­tralian Sin­gle Unit Fran­chisee of the Year, less than two staff with Bat­tery World Mor­phett Vale fran­chisees Mark and Cindy Ed­wards re­ceiv­ing the South Aus­tralian Sin­gle Unit Fran­chisee of the Year, more than two staff award.

Kirri Clark says the sup­port­ive at­ti­tude at EFM Health Clubs helped her get started and make a suc­cess of her busi­ness. "I loved fit­ness and had been in­volved as a fit­ness pro­fes­sional for some time, but I knew noth­ing about busi­ness,” she ad­mits.

"Start­ing up was daunt­ing but thanks to the guys at EFM I had ready ac­cess to the sup­port I needed, es­pe­cially in many ar­eas of busi­ness that I didn't know and that you don't re­ally think about."

"The big­gest thing for me with fran­chis­ing is that it gives you the ac­cess you need to a sup­port­ing net­work with the fran­chisor's back­ing, and helps you get the runs on the board."

Bat­tery World Mor­phett Vale fran­chisees Mark and Cindy Ed­wards bought a strug­gling store and within months turned it around and dou­bled the turnover. Mark says that the key to their suc­cess has been team­work and shar­ing the work­load.

Cindy says that after 20 years to­gether they re­alised they did not want to work for any­one else and de­cided to put their heads to­gether to run their own busi­ness. "The Bat­tery World busi­ness has al­lowed us to work to­gether in a strong fran­chise busi­ness that we are proud is be­ing suc­cess­ful."

VIC­TO­RIA/TAS­MA­NIA

Evan Davis of RAMS Home Loans says be­ing named FCA Sin­gle Unit Fran­chisee of the Year, two or more staff was a "very hum­bling recog­ni­tion of years of hard slog".

"The RAMS fran­chise has been a ter­rific op­por­tu­nity as the net­work sup­ports peo­ple from all walks of life and, in sup­port­ing me, has al­lowed me to sup­port oth­ers around me in my busi­ness,” he says.

"Through the RAMS brand I've been able to open doors and help my staff cre­ate busi­nesses within my busi­ness and I've been able to en­joy their suc­cess as well as my own.

“Client needs come first. If we look after our clients, ev­ery­thing else be­comes com­par­a­tively easy."

After 12 years in bank­ing and finance

Dan Black­low was ready to move out of the cor­po­rate world. “Be­ing asked to do 20 per cent more with 20 per cent less, every year, you just get enough of it,” he says.

So he bought his own Hire a Hubby busi­ness and this year he was named the Vic/ Tas FCA Multi-Unit Fran­chisee of the Year.

“I’ve ren­o­vated prop­er­ties and been very hands on and the prop­erty mar­ket was very ap­peal­ing. It’s some­thing I’m pas­sion­ate about.

“Once you’ve got the field se­lected, and re­search what’s avail­able, you ob­vi­ously can go out on your own but it’s a tough start, it’s a long pe­riod get­ting to where you need to go, and for me Hire A Hubby stood out from the crowd.”

Dan had found a se­nior cor­po­rate role on the road with a young son al­lowed al­most no fam­ily time. So the in­vest­ment was a lifestyle, as well as a ca­reer, choice.

“It’s much more sat­is­fy­ing, I have time to pick up my son from school, take him to swim­ming. I couldn’t be hap­pier.”

Glen Cam­mi­ade’s pas­sion for con­fi­dence-build­ing in his clients has paid off. The Sin­gle Unit Fran­chisee of the Year, less than two staff, ran his own busi­ness be­fore be­com­ing a fran­chisee with EFM Health Clubs.

He be­lieves it was the best thing he did.

“My big­gest suc­cess is just grow­ing a busi­ness. That’s why you get into fran­chis­ing in the first place.

“It’s all about re­la­tion­ships, with your sup­port staff, your fran­chisor, clients. Re­la­tion­ships carry you fur­ther.”

QUEENS­LAND/NORTH­ERN TER­RI­TORY

Multi-Unit Fran­chisee award win­ner Dione Mau­ric joined Finn Fran­chise Bro­kers as the net­work's sec­ond fran­chisee and a decade later re­mains pas­sion­ate and pos­i­tive about the sec­tor and its abil­ity to help fam­i­lies achieve their small busi­ness goals.

"We are very proud to re­ceive this award for the sec­ond year," says Dione. "We be­lieve that fran­chis­ing pro­vides a fan­tas­tic model for fam­i­lies to ful­fill their dreams of hav­ing their own busi­ness. We're very hon­oured to re­ceive the award but we're very, very proud to be able to help so many fam­i­lies change their lives on both the Sun­shine Coast and in North­ern Queens­land.

"I think the key in­gre­di­ents to be a suc­cess­ful fran­chisee are re­ally be­ing pas­sion­ate about your brand, be­ing pas­sion­ate about what you're do­ing and re­ally be­ing in­volved in your busi­ness and lead­ing it from the front," Dione says.

These qual­i­ties, along with a pos­i­tive re­la­tion­ship with his fran­chisor, have also been key com­po­nents of QLD/NT Fran­chisee of the Year, two or more staff, Rus­sell Hamp­ton's suc­cess.

Rus­sell joined Hire A Hubby after a 24-year ca­reer in man­age­ment at Wool­worths. The de­ci­sion to walk away from a well-paid cor­po­rate job was a tough one, but eased with the fran­chisor's guar­an­teed in­come.

And the risk has paid off, with Rus­sell rapidly grow­ing his Bayview busi­ness into the best per­form­ing Hire A Hubby fran­chise in the coun­try.

"When I joined the fran­chise, Bren­dan Green, who is the CEO, ac­tu­ally flew up from Sydney to Bris­bane, so I had the op­por­tu­nity to meet him from day one. We worked on a plan from there," says Rus­sell.

For Michelle Gra­ham, who has been a Pool­w­erx fran­chisee for 15 years, it's the net­work's sys­tems and struc­ture as well as a cul­ture of in­clu­sive­ness that have helped to achieve her busi­ness goals.

"Fran­chis­ing gives you a struc­ture that I don't think you would find in any nor­mal busi­ness," says Michelle.

"And you're not on your own. We've been with Pool­w­erx for a long time, and along the way we've had them for guid­ance and sys­tems sup­port, which has been mas­sive for run­ning our own busi­ness and achiev­ing our goals."

For Michelle, who is in­volved in two Pool­w­erx ad­vi­sory coun­cils as well as be­ing a men­tor for women within the Pool­w­erx net­work, the feed­back and as­sis­tance process be­tween fran­chisees and the fran­chisor is a two-way street.

"Pool­w­erx is an in­clu­sive en­vi­ron­ment. We're in this as a team to get the best prof­itabil­ity for every fran­chise part­ner," says Michelle, named QLD/NT Fran­chise Woman of the Year.

Pool­w­erx fran­chisee Michelle Gra­ham, cen­tre

Rus­sell Hamp­ton

Emily Slavin

Ken­neth Ting

Grant Maloney and Mel Flavell

Mark and Cindy Ed­wards, Kirri Clark

Dan McKen­zie

Evan Davis

Aaron Gun­thorpe

Man­ish Gupta

Dan Black­low, cen­tre

Jim and Crys­tal Pet­zer

Glenn Cam­mi­ade

Dione Mau­ric

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