Swimart

35 years

It all started in 1983 with a single retail store in Killara, NSW. Since then the company started by Malaysian migrant Soon Sinn Goh has steadily grown into a specialist pool and spa care franchise with 75 stores across Australia and New Zealand and a fleet of more than 220 mobile service vans.

The first franchise opened its doors in Miranda, NSW, in 1987, with some franchisees now notching up 30 years with the brand. Swimart’s first franchise manager, Bob Tully, managed the Miranda store then bought the Campbelltown outlet.

"Swimart provides its franchisees with fantastic marketing and advertising support, and it's really good with keeping up with products trends and technology. It's good to be part of a company that moves with the times. It's also good to have loyal customers, some of whom have been with us for more than 20 years."

The franchise development manager Alex Johnson says, "We are an agile company that is customer focused and service orientated, and we work closely with our franchise partners to educate pool and spa owners about how to get the most out of their investment.”

Today the business is owned by ASX-listed Waterco Ltd, a manufacturer, marketer and distributor of water treatment products.