Inside Franchise Business

Signarama

20 years

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Over the past two years, six centres have been unveiled, and Signarama reports yearon-year growth.

Today there are 105 locations across Australia with 22 outlets achieving Million Dollar Circle status in 2017; on the global front Signarama’s presence is close to 900 outlets.

“There have been many positive changes in the sign industry in the last 20 years that have helped our franchise locations succeed,” says Evan Foster, Signarama Australia’s national director. “The future promises to be even more exciting as we embrace new technologi­es and product lines to strengthen our network even more across the country.”

Signarama is part of the US based United Franchise Group and the brand launched in the US more than 30 years ago.

Franchisee­s who started 20 years ago say their success has less to do with simply making and selling signs and more to do with building strong relationsh­ips with their valuable customers to help meet their needs.

“I opened my store in 1998 and we’ve gone from focusing on installers and simple signs to today’s world of multi-million dollar locations with experts in all fields of signage within our ranks,” reveals Ross Wade, Signarama Dandenong franchisee.

The Signarama brand continues to grow worldwide with locations now in more than 60 countries and hundreds of new locations slated for opening in 2018 globally.

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