Lord of the Fries
What has brought a fan base that includes Ben Folds Five, The Veronicas, Hughsey, Prince, Abbie Cornish, Little Sea and NAS to their foodie business? This vegan burgers and chips business has achieved its growth organically. When husband and wife, Mark and Mandy, and Mark’s brother, Sam, started the business as a Melbourne food truck in 2004 the food was vegetarian. However the number of people going vegan has risen by almost 2 million during the Lord’s 14-year reign, which equates to almost 10 per cent of the Australian population choosing vegan lifestyles.
Lord of the Fries moved to a total vegan model in 2017 and is now the largest vegan fast food business in the southern hemisphere. The business serves about 12 tonnes of hot chips to Aussies each week, helping to take last year’s local sales turnover to $25 million.
There are 18 bricks and mortar stores across Australia and New Zealand, with a franchise agreement freshly inked in India to open up to 100 stores within the next decade.
The franchise chain sources local produce where possible and the menu includes low gluten, halal and kosher options. Sauces, burgers and hot dogs are inspired by international cuisines. Not only is the food vegan, the business repurposes its cooking oil to fuel its oil delivery trucks.