Lord of the Fries

Inside Franchise Business - - The List -

What has brought a fan base that in­cludes Ben Folds Five, The Veron­i­cas, Hugh­sey, Prince, Ab­bie Cor­nish, Lit­tle Sea and NAS to their foodie busi­ness? This ve­gan burg­ers and chips busi­ness has achieved its growth or­gan­i­cally. When hus­band and wife, Mark and Mandy, and Mark’s brother, Sam, started the busi­ness as a Mel­bourne food truck in 2004 the food was veg­e­tar­ian. How­ever the num­ber of peo­ple go­ing ve­gan has risen by al­most 2 mil­lion dur­ing the Lord’s 14-year reign, which equates to al­most 10 per cent of the Aus­tralian population choos­ing ve­gan life­styles.

Lord of the Fries moved to a to­tal ve­gan model in 2017 and is now the largest ve­gan fast food busi­ness in the south­ern hemi­sphere. The busi­ness serves about 12 tonnes of hot chips to Aussies each week, help­ing to take last year’s lo­cal sales turnover to $25 mil­lion.

There are 18 bricks and mor­tar stores across Aus­tralia and New Zealand, with a fran­chise agree­ment freshly inked in In­dia to open up to 100 stores within the next decade.

The fran­chise chain sources lo­cal pro­duce where pos­si­ble and the menu in­cludes low gluten, ha­lal and kosher op­tions. Sauces, burg­ers and hot dogs are in­spired by in­ter­na­tional cuisines. Not only is the food ve­gan, the busi­ness repur­poses its cook­ing oil to fuel its oil de­liv­ery trucks.

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