We Rock the Spectrum
Imagine a gym purpose-built to cater for children with special needs. Well, it’s here, and it’s the first Australian franchise of We Rock The Spectrum.
The US business model provides specialised equipment including slides, swings and ziplines, with all of the equipment designed by occupational therapists. The aim is to assist the sensory development of children with processing disorders while providing additional motor skills development.
Founder Dina Kimmel developed the specialised concept in 2010 after her two-year-old son, Gabriel, was diagnosed with autism. Local mum Sally Johnson has launched the brand in Australia with the first gym in Victoria. Johnson, too, knows how difficult it is to find play centres where her autistic son feels included.
Now in its fourth year of franchising, We Rock The Spectrum has more than 70 locations across the globe.
Specialist gym franchises are a buzzword right now in Australia but this latest model caters to a traditionally under-represented market.
According to a recent study from AMAZE, Victoria’s peak body for Autism Spectrum Disorder, only 4 per cent of autistic Australians feel their community knows how to properly support them.