We Rock the Spec­trum

Inside Franchise Business - - The List -

Imag­ine a gym pur­pose-built to cater for chil­dren with spe­cial needs. Well, it’s here, and it’s the first Aus­tralian fran­chise of We Rock The Spec­trum.

The US busi­ness model pro­vides spe­cialised equip­ment in­clud­ing slides, swings and zi­plines, with all of the equip­ment de­signed by oc­cu­pa­tional ther­a­pists. The aim is to as­sist the sen­sory de­vel­op­ment of chil­dren with pro­cess­ing dis­or­ders while pro­vid­ing ad­di­tional mo­tor skills de­vel­op­ment.

Founder Dina Kim­mel de­vel­oped the spe­cialised con­cept in 2010 af­ter her two-year-old son, Gabriel, was di­ag­nosed with autism. Lo­cal mum Sally John­son has launched the brand in Aus­tralia with the first gym in Victoria. John­son, too, knows how dif­fi­cult it is to find play cen­tres where her autis­tic son feels in­cluded.

Now in its fourth year of fran­chis­ing, We Rock The Spec­trum has more than 70 lo­ca­tions across the globe.

Spe­cial­ist gym fran­chises are a buzz­word right now in Aus­tralia but this lat­est model caters to a tra­di­tion­ally un­der-rep­re­sented mar­ket.

Ac­cord­ing to a re­cent study from AMAZE, Victoria’s peak body for Autism Spec­trum Dis­or­der, only 4 per cent of autis­tic Aus­tralians feel their com­mu­nity knows how to prop­erly sup­port them.

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