MY BOTIQUE

Inside Franchise Business - - The List -

This clinic spe­cialises in pro­vid­ing be­spoke anti-age­ing treat­ments us­ing min­i­mally in­va­sive and non-sur­gi­cal cos­metic tech­niques. My Botique aims to align the val­ues of old-fash­ioned ser­vice, pro­fes­sion­al­ism, dis­cern­ment and re­spect with the lat­est tools to de­liver in-de­mand beauty treat­ments.

Med­i­cal pro­fes­sion­als are cru­cial to this aes­thet­ics busi­ness and the team in­cludes a plas­tic sur­geon and doc­tor who sup­ply scripts, con­duct FaceTime con­sul­ta­tions for all new clients, and sup­port for any ad­verse re­ac­tions or client man­age­ment.

My Botique man­ag­ing direc­tor Ben­jamin Cor­dony says, “I’ve made the de­ci­sion to keep the busi­ness med­i­cal only, which I think is a key dif­fer­ence to the ma­jor­ity of chains out there.”

Four nurses work across a seven-day ros­ter and this al­lows for a col­lab­o­ra­tive ap­proach, he says.

“Our work is pri­mar­ily in­jecta­bles with only a very small per­cent­age of our work be­ing laser. That, I be­lieve, would be in stark con­trast to most other clin­ics. Be­ing med­i­cally fo­cused we’re able to safely and co­he­sively in­tro­duce more ad­vanced treat­ments into our ser­vice of­fer­ing.”

For ex­am­ple, vi­ta­min in­fu­sions, bios­tim­u­la­tors such as Sculp­tra®, and platelet-rich plasma in­jec­tions (PRP).

Although it’s a fran­chise new­bie the busi­ness has been op­er­at­ing for nine years. Now it is open­ing up the con­cept with three lo­ca­tions in Syd­ney.

In ad­di­tion to on­go­ing sup­port, a book­ing app, on­line book­ing and in-house men­tor­ing there will be reg­u­lar train­ing with der­ma­to­log­i­cal, phar­ma­ceu­ti­cal and aes­thetic sup­pli­ers.

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