Reis and Irvy’s

An innovative US franchise brand is set to disrupt the Australian dessert market.

Reis and Irvy’s is the world’s first soft-serve vending robot, providing customers with a 24/7, staff-less self-service experience that promises to redefine the food retailing landscape.

The patented robotic vendor can serve six flavours with six toppings in a 60 second window, condensing the traditional 60–100 sqm frozen yoghurt or ice cream storefront into a 1.5 sqm selfsufficient robot.

The brand has more than 250 franchisees across the US with more than 1100 pending robot installations, aggregating over $47 million, with additional contract commitments for over 2750 robots currently underway.

Reis and Irvy’s Australian licensor Troy Bingham says he was looking to invest in a market disruptor business that could keep evolving.

“Having owned a retail food franchise before, the Reis and Irvy’s model immediately caught my eye. The high cost of staff, rent and utilities in Australia made it a ‘no brainer’ as a solution to serve high quality products to customers in an engaging and fun way, without the high barriers to entry and operation that retail-based franchises are experiencing.”

Bingham is integrating a supply chain management system, providing franchisees with a full-service model.

“We do the location negotiations, install the machines, refill the robots with products, clean the kiosks, and distribute the funds collected. To make things even easier, our franchisees get access to online real-time reporting capabilities, which show them product trends, live sales data and more. Our franchisees are essentially responsible for assisting in the marketing and promotion of their kiosks.”

The initial plan is for 10 machines with an additional 100–200 launching over the next year.