Inside Franchise Business - - Contents - Sarah Sarah Stowe Ed­i­tor

Awards win­ners show­case fran­chise bril­liance

At In­side Fran­chise Busi­ness we love the chance to cel­e­brate suc­cess and the an­nual MYOB FCA Ex­cel­lence in Fran­chis­ing Awards night is the per­fect op­por­tu­nity to fo­cus on fine per­for­mances in the fran­chis­ing sec­tor.

This year the un­doubted brand of the year was Hire A Hubby which tri­umphed with not just two fran­chisee awards but the sought-af­ter Aus­tralian Es­tab­lished Fran­chisor of the Year award as well - and made it onto this edi­tion’s front cover. Check out our full awards cov­er­age on page 18.

While the glam­our and glitz of a gala awards night is the pin­na­cle of the year, there are hours, days and weeks of far more mun­dane hard work and com­mit­ment which lead to busi­ness suc­cess - at fran­chisor, and fran­chisee level.

In this edi­tion our spot­light on fran­chisees turns to those who have cho­sen a par­tic­u­lar busi­ness op­tion be­cause of the life­style it of­fers. That’s not to say that all these fran­chisees are to be found on the golf course or the beach dur­ing work hours; choos­ing a life­style to­day is more about the op­tions and free­doms it pro­vides - whether that’s im­mers­ing your­self into a sec­tor you love so much that work and play be­comes seam­less, or find­ing a busi­ness op­por­tu­nity that al­lows you to work flex­i­ble hours, or sim­ply to walk away from a desk job and spend your day out and about build­ing a busi­ness.

Read the fran­chisees’ sto­ries on page 48.

One of the keys to es­tab­lish­ing or build­ing on a thriv­ing fran­chise is mar­ket­ing. For many fran­chisees new to busi­ness, the chal­lenge of cre­at­ing and im­ple­ment­ing a mar­ket­ing cam­paign is daunt­ing. And that’s the beauty of a fran­chise - mar­ket­ing plans and ma­te­rial on tap, and ad­vice on how to reach cus­tomers. The Fran­chise Ba­sics sec­tion in this is­sue (page 97) takes a look at mar­ket­ing fun­da­men­tals and loy­alty pro­grams.

If you’re not yet sure which sec­tor is the best in­vest­ment for you, also in this edi­tion there’s a peek into why the Asian tea trend is bub­bling over into a broader mar­ket; what’s on of­fer in the lunch arena; the trends in gyms, phar­ma­cies and al­ter­na­tive ther­a­pies.

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