Awards winners showcase franchise brilliance
At Inside Franchise Business we love the chance to celebrate success and the annual MYOB FCA Excellence in Franchising Awards night is the perfect opportunity to focus on fine performances in the franchising sector.
This year the undoubted brand of the year was Hire A Hubby which triumphed with not just two franchisee awards but the sought-after Australian Established Franchisor of the Year award as well - and made it onto this edition’s front cover. Check out our full awards coverage on page 18.
While the glamour and glitz of a gala awards night is the pinnacle of the year, there are hours, days and weeks of far more mundane hard work and commitment which lead to business success - at franchisor, and franchisee level.
In this edition our spotlight on franchisees turns to those who have chosen a particular business option because of the lifestyle it offers. That’s not to say that all these franchisees are to be found on the golf course or the beach during work hours; choosing a lifestyle today is more about the options and freedoms it provides - whether that’s immersing yourself into a sector you love so much that work and play becomes seamless, or finding a business opportunity that allows you to work flexible hours, or simply to walk away from a desk job and spend your day out and about building a business.
Read the franchisees’ stories on page 48.
One of the keys to establishing or building on a thriving franchise is marketing. For many franchisees new to business, the challenge of creating and implementing a marketing campaign is daunting. And that’s the beauty of a franchise - marketing plans and material on tap, and advice on how to reach customers. The Franchise Basics section in this issue (page 97) takes a look at marketing fundamentals and loyalty programs.
If you’re not yet sure which sector is the best investment for you, also in this edition there’s a peek into why the Asian tea trend is bubbling over into a broader market; what’s on offer in the lunch arena; the trends in gyms, pharmacies and alternative therapies.