SHAP­ING UP FOR BUSI­NESS

It’s a com­pet­i­tive mar­ket­place but as these fig­ures show, there’s plenty of room to add weight to the fran­chises in the gym space.

Inside Franchise Business - - Contents -

Key sta­tis­tics and trends in the gym and fit­ness arena.

The fit­ness mar­ket is in­creas­ingly crowded, with new brands emerg­ing al­most monthly. Yet as these sta­tis­tics show, there’s plenty of op­por­tu­nity for es­tab­lished brands to in­crease their mar­ket share, and for fresh-faced fit­ness firms to mus­cle in on the ac­tion.

High en­ergy fit­ness junkies are

In 2017-18

Rev­enue $2.2bn Profit $229.2m Wages $681.9m Busi­nesses 4,418

What ex­ter­nal fac­tors drive the mar­ket?

Health con­scious­ness

Av­er­age weekly hours worked

Real house­hold dis­cre­tionary in­come

Con­sumer sen­ti­ment in­dex

Lev­els of obe­sity still get­ting their fix at the gym, but to­day there are more av­er­age Aussies look­ing to find a way to get and stay healthy. And the depth and breadth of the sec­tor is en­sur­ing there’s some­thing for ev­ery­one - and ev­ery in­vestor.

So if you’re con­sid­er­ing run­ning a fit­ness fran­chise your­self, check out these vi­tal sta­tis­tics...

An­nual growth

5.3%

2013–18

2.3%

2018–23

In­dus­try pro­file

Ma­ture stage life­style

Medium level of rev­enue volatil­ity Medium cap­i­tal in­ten­sity

Low in­dus­try as­sis­tance

Medium con­cen­tra­tion level

Light reg­u­la­tion

Low tech­nol­ogy change level Medium bar­ri­ers to en­try

Low in­dus­try glob­al­i­sa­tion

Highly com­pet­i­tive

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