SHAPING UP FOR BUSINESS
It’s a competitive marketplace but as these figures show, there’s plenty of room to add weight to the franchises in the gym space.
Key statistics and trends in the gym and fitness arena.
The fitness market is increasingly crowded, with new brands emerging almost monthly. Yet as these statistics show, there’s plenty of opportunity for established brands to increase their market share, and for fresh-faced fitness firms to muscle in on the action.
High energy fitness junkies are
Revenue $2.2bn Profit $229.2m Wages $681.9m Businesses 4,418
What external factors drive the market?
Average weekly hours worked
Real household discretionary income
Consumer sentiment index
Levels of obesity still getting their fix at the gym, but today there are more average Aussies looking to find a way to get and stay healthy. And the depth and breadth of the sector is ensuring there’s something for everyone - and every investor.
So if you’re considering running a fitness franchise yourself, check out these vital statistics...
Mature stage lifestyle
Medium level of revenue volatility Medium capital intensity
Low industry assistance
Medium concentration level
Low technology change level Medium barriers to entry
Low industry globalisation