SHAPING UP FOR BUSINESS

It’s a competitive marketplace but as these figures show, there’s plenty of room to add weight to the franchises in the gym space.

Key statistics and trends in the gym and fitness arena.

The fitness market is increasingly crowded, with new brands emerging almost monthly. Yet as these statistics show, there’s plenty of opportunity for established brands to increase their market share, and for fresh-faced fitness firms to muscle in on the action.

High energy fitness junkies are

In 2017-18

Revenue $2.2bn Profit $229.2m Wages $681.9m Businesses 4,418

What external factors drive the market?

Health consciousness

Average weekly hours worked

Real household discretionary income

Consumer sentiment index

Levels of obesity still getting their fix at the gym, but today there are more average Aussies looking to find a way to get and stay healthy. And the depth and breadth of the sector is ensuring there’s something for everyone - and every investor.

So if you’re considering running a fitness franchise yourself, check out these vital statistics...

Annual growth

5.3%

2013–18

2.3%

2018–23

Industry profile

Mature stage lifestyle

Medium level of revenue volatility Medium capital intensity

Low industry assistance

Medium concentration level

Light regulation

Low technology change level Medium barriers to entry

Low industry globalisation

Highly competitive