BUBBLING TO THE TOP

Gaining traction in the Aussie beverage market is tough, however in bubble-tea, it seems consumers and businesses have found their perfect mach-a.

Three franchise brands putting bubble tea on the Australian culinary map.

Adecade ago, the term Bubble-tea would have left many Australians scratching their heads, but as the contemporary food vernacular evolves, Aussie consumers are embracing the Eastern appeal of milk tea and tapioca pearls.

The rising influence of Asian markets on Australian consumer trends has never been more evident than in the form of the booming bubble-tea industry.

Where traditionally, the tasty Taiwanese treat was targeted towards an Asian dominated audience, multicultural consumer demand has seen more Caucasian customers choosing bubble-tea over other carbonated beverages.

A growing emphasis on the food and beverage market’s build-your-own model has also resulted in a shift towards customisation and consumer control, an innovative approach to market differentiation that several bubble-tea brands have adopted to great effect.

With the industry set to grow exponentially over the next few years, Inside Franchise Business takes a look at three franchise brands putting bubble-tea on the Australian culinary map.