THE SYS­TEM WERX

Inside Franchise Business - - Contents -

The bath­room busi­ness that’s so con­fi­dent in its method it has a great deal on of­fer for fran­chisees.

Make money while your fran­chisor runs the of­fice. That’s the of­fer from Bath­room Werx, which wants fran­chisees to get on with the day to day work of the busi­ness –

mak­ing old bath­rooms look as good as new.

Ev­ery year, Aus­tralians are spend­ing bil­lions of dol­lars on home im­prove­ments which also in­cludes bath­room ren­o­va­tions. Since 1986, Bath­room Werx has been tap­ping into this mar­ket.

One of the things that at­tracted Wol­lon­gong fran­chisee Matt Humphrey to the brand was the fact he did not have to set up an ex­pen­sive in­fra­struc­ture to run his busi­ness.

“There’s no need for an of­fice set-up with phones, desks, com­put­ers, fax ma­chines, etc. Ev­ery­thing is run from the Mel­bourne call cen­tre and they in­form me of any jobs or quotes I have to do each day,” says Humphrey.

“They also send out in­voices for any com­mer­cial jobs I do and chase up debtors for me. This means when I get home af­ter work, I can re­lax with my fam­ily with­out the worry of any ad­min work.”

The Bath­room Werx fran­chise sys­tem has been de­signed to max­imise the pro­duc­tive ca­pac­ity of each fran­chisee each week, so they can make more money.

Ge­orge Yam­mouni, Bath­room Werx CEO, points out the re­straints that pre­vent this from hap­pen­ing are mar­ket­ing and op­er­a­tional is­sues like con­firm­ing jobs, an­swer­ing phones, send­ing out mar­ket­ing ma­te­ri­als, and fol­low­ing up on quotes done.

In this fran­chise, cen­tralised calls from across the coun­try are man­aged by Mel­bourne head of­fice, and a unique book­ing sys­tem means cus­tomers are given an ex­act time and date when they can ex­pect their fran­chisee to ar­rive.

Yam­mouni says, “Fran­chisees have given us ac­cess to their daily cal­en­dars so we can re­spond im­me­di­ately to a cus­tomer’s re­quest for a job or a quote ap­point­ment with a def­i­nite time and date.

“This level of ser­vice im­presses cus­tomers who are not used to this sort of ser­vice when deal­ing with the trades.

“Most times you have to leave a mes­sage and then wait for some­one to call you back. And the other frus­trat­ing thing that peo­ple of­ten ex­pe­ri­ence is that if you do book in a job or a quote, you are told that some­one will be there be­tween 8 am and 12 pm or some­time in the af­ter­noon so you end up hav­ing to take a day off work.”

The busi­ness goal is to de­liver a good ser­vice that pro­motes a high re­fer­ral rate.

MAKEOVER PO­TEN­TIAL

It’s more than three decades since the busi­ness was es­tab­lished and Yam­mouni is still ex­cited about the growth po­ten­tial.

“We have seen the num­ber of bath­rooms out there con­tin­u­ally in­crease each year since we first started in 1986. The ex­plo­sion in apart­ment build­ings all over Aus­tralia has been mas­sive, as well as the enor­mous growth of ho­tel rooms and hol­i­day re­sorts.”

He says the Aus­tralian ren­o­va­tion boom fu­elled by TV shows and prop­erty prices has helped busi­ness.

“A makeover is a great al­ter­na­tive to ex­pen­sive bath­room ren­o­va­tions and saves peo­ple thou­sands of dol­lars. The work is done quickly, in days, not weeks, and the re­sults are as good as new es­pe­cially as we back it with a seven year writ­ten guar­an­tee.”

Bath­room Werx has re­searched, de­vel­oped and man­u­fac­tured its own ce­ramic resur­fac­ing enamel to­gether with the equip­ment nec­es­sary to carry out the process. The Aus­tralian-made Werx Enamel is specif­i­cally for­mu­lated for bath­room san­i­tary ware and has passed in­ter­na­tional stan­dards test­ing by the CSIRO, he adds.

Fran­chisees with ba­sic handy­man skills who en­joy spruc­ing up tired and worn out bath­room units can tap into this mar­ket, right now ben­e­fit­ing from an in­ter­est-free loan and finance of up to 50 per cent of the fran­chise fee of $45,000 on a five year loan – sub­ject to lender ap­proval.

The low cost fran­chise fee in­cludes plant, equip­ment, stock, uni­forms, sta­tionery and a four-week train­ing course.

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