Inside Franchise Business

Muffin Break

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Muffin Break has more than 200 stores in Australia and 300 worldwide. Minimum investment is $100,000 to $350,000. Coffee is an integral product in our offering and represents approximat­ely 35 per cent of sales.

WHAT'S YOUR COFFEE HERITAGE?

Muffin Break opened its first site in Coolangatt­a in 1989 and became one of the first franchise groups to bring high quality espresso to the broader Australian consumer. Our skills and our coffee have evolved to meet the changing tastes of the Australian palate and won many awards along the way, including the coveted Golden Bean Overall Best Roaster in 2014 and the ASCA Coffee Chain Challenge in 2015. In both 2017 and 2018, Muffin Break was awarded Roy Morgan’s Coffee Shop of the Year award.

WHAT'S THE SECRET TO YOUR COFFEE?

Carefully selected green beans from five origins, expertly roasted and blended by our head of coffee and World Barista Championsh­ip judge, Jeremy Regan.

Great coffee though, forms only part of the equation which is dependent on the right equipment and profession­ally trained baristas.

What’s the best brew? Flat white.

BEST TIP FOR BOOSTING FRANCHISEE PROFITABIL­ITY?

Muffin Break’s best tip for boosting franchisee profitable is by maximising the customer experience at a store level.

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