Stellarossa

There are 23 stores with a combination of cafes, kiosks and fully licensed cafe models. In smaller stores the coffee accounts for 70 per cent revenue, down to 40 per cent in the larger outlets.

WHAT'S YOUR COFFEE HERITAGE?

Correct ageing and fresh roasting so our franchise partners receive the coffee at its peak to provide customers with optimum flavour.

WHAT'S THE SECRET TO YOUR COFFEE?

Currently contract roasted by Di Bella Coffee.

MINIMUM INVESTMENT

It costs at least $200,000 to purchase a Stellarossa outlet.

BEST TIP FOR BOOSTING FRANCHISEE PROFITABILITY?

Keeping cost of goods and wages in check although giving great service and product is essential to client retention. It doesn't matter how much you keep your numbers in check if you haven't got people walking through the door.

PLANS FOR 2019

Strong growth after a year of repositioning in 2018. We will open three drive-through outlets in 2019 along with several inline stores already in the pipeline.