Ben & Jerry’s

Some food trends come and go but ice-cream is a classic and is here to stay. Ben & Jerry’s is keen to keep both flavours and menu choices fresh, and has a team of “flavour gurus” who trial and test the latest trends.

In addition to ice-cream there are sorbets and non-dairy frozen dessert. Coming next year will be the lower-fat but still chunky ice-cream, moo-phoria.

Across the menu, ingredients are natural, organic, fair trade and locally sourced where possible as part of the brand’s social mission.

With a tag of “peace, love and ice-cream,” Ben & Jerry’s sees itself as a quirky and unique brand. That translates into a need for fun locations – which comes with its own challenges. It’s a balancing game, finding a premium location that works for the business.